Set up a Flight (2026 New Flight Form)

Set up a Flight (2026 New Flight Form)

Samsung is rolling out a new streamlined New Flight form with enhanced feedback mechanisms. At this time, you are able to use either version of the form.

This article covers the updated 2026 New Flight form with confirmation modals. You can also learn to set up a flight using the original form.

A Flight is a subcomponent of a Campaign that can be understood as a parent-child relationship.

If the Campaign represents your overall strategy, Flights are the tactics that you define and use to achieve the objective of their related Campaign. Flights promote your ads through Creatives and can be paused, or scheduled to be delivered during the most marketable time windows. Learn more about Creatives.

Create a Flight

Access Flight Creation

In the left panel, click Campaigns.

1. On the Campaign Listing page, look for the campaign you want to add a flight to.
2. Under the Actions column, click the three dots and select New Flight.
3. You can also create a new flight from the Campaign Show page as well.
4. On the Campaign Listing page, click the campaign's name.
5. In the upper right-hand corner, click New Flight.

Select an Inventory Source

Select the inventory source you want to target and click Setup Flight.

Inventory Source	Description
Samsung TV Placement	This inventory source is perfect for advertisers looking to leverage the large number of Samsung TVs owned by their target audience. Take advantage of Samsung TVs' native tiles to showcase ads in a creative manner, enticing viewers to engage with ads positively as they seamlessly integrate with Samsung TV OS.
Samsung Mobile Placement	This option is ideal for advertisers wishing to target Samsung smartphones exclusively, and tap into a large audience thanks to worldwide sales.
Connected TV (CTV)	This inventory is designed for advertisers looking to target Samsung TVs, Smart TVs with access to Samsung TV Plus, and applications within the Samsung Content Network (SCN). Additionally, streaming devices and game consoles are included in this option.
Online Video (OLV)	This inventory source is for advertisers seeking to target laptop, tablet, desktop and mobile devices when streaming videos.
Display	This inventory source is intended for advertisers looking to target laptop, tablet, desktop and mobile devices displaying banners on websites.

Flight Creation Form

The Flight Creation form is divided into separate sections to cover every detail of your flight.

General Information

• Flight Name: Give your flight a unique name.
• External Label: An optional field used to facilitate reporting across different systems.
• Start and End Dates: It's when a flight begins and ends. To select a time in a time zone different from the campaign's time zone, use the Day/Time Parting feature.

Read more about the General Information section in Flight Schedule.

Budget & Bid Tactics

• Advertiser Margin is the difference between Advertiser Spend and Buyer Spend. Click Show additional limits to use more specific spending limits.
• Priority Group is used to determine the priority of each flight within the campaign.
• Bidding Tactic: Samsung offers four different bidding strategies: Fixed Bid, Maximize Reach, Maximize Conversions, and Maximize Conversion Value. Read more about each tactic in Flight Bid Tactic.

Read more about Budget & Bid Tactics in Flight Bid Tactic.

Inventory
Inventory lets you bid on the following deal types:

• Direct Deals: Special buyer agreements with sellers.
• Open Market: This option shows all exchanges and sellers Samsung DSP has access to on the open market.
• PG Deal (Programmatic Guarantee): A private marketplace deal where a publisher guarantees a set amount of inventory or impressions to an advertiser at a fixed price.

For more information about each of these deal types, read Flight Marketplace.

Creatives

• Creative: Upload one or multiple Creatives.
• Configured Language: This toggle lets you target browsers using your creative's configured language.
• Carousel Creatives: This toggle enables the display of multiple tiles or slides, each with its own creative.

Learn more about Flight Creatives.

Frequency Caps
Frequency caps prevent overexposure to your ad.

• Advertiser, Campaign Group, and Campaign Caps: Frequency caps set at the Advertiser, Group, and Campaign level. Edits to frequency caps impact frequency caps at a broader level.
• Flight Frequency Cap: A frequency cap unique to this flight.
• Matched TVs: Bids only on devices and IP addresses tied to a Samsung Smart TV household.
• Device Located: Bids only on devices that provide coordinates.
• LiveRamp IdentityLink: You can choose to bid only on devices to an IdentityLink person or household ID.

Performance Tracking

• Conversion Groups: This feature allows you to define how a conversion is counted in DSP reports. Learn more about Performance Tracking in Flight Conversion Tracking.

Geography

• Geo Selections: Select the location/s for the flight to be displayed. Privacy impacted locations are excluded in the Geo targeting section. Learn more about Geography in Flight Targeting.

Environment

• Environment: Select the platform on which the flight is to be displayed: App (Mobile, TV, Game Consoles), Web (desktop, mobile, tablet), or All (both App and Web inventory). Read more about Environment in Flight Targeting.

Device & Browser

• Device & Browser: Select the devices and browsers you want to filter in or out.
• Browser Language: Select the language/s for your flight.
• Fold Position: Allows you to target inventory above or below the fold.
• Player Size: Bid only on inventory where the video player size is within a given range.
• Start Delay Target: A targeting option to bid on inventory based on the timing of the ad in relation to the main content.
• Unknown Start Delay: Include bids where start delay is unknown or not specified.
  Read more about Device & Browser in Flight Targeting.

Audience

• Audience: Select the audience the flight should be directed at. Read more in Flight Audiences.

Inventory Quality
Inventory Quality makes sure your ad is appropriate for the audience you want to reach.

• Brand Safety: Filter out pages that AdScience Ad Safe has ranked as High Risk (Strict) or Moderate and High Risk (Very Strict) for adult content.
• Authorized Sellers: Authorized sellers are entities that are listed in the app-ads.txt/ads.txt file and are authorized to sell the TV Plus app's inventory.
• Suspicious Activity: Similar to Brand Safety, you can filter out pages that AdScience Ad Safe has ranked as High or Very High for suspicious activity.
• VCR Optimizer: Select one of four levels of optimization (None, slight, moderate, and aggressive).
• Viewability: Target inventory that has an Integral Ad Science viewability rating from the top 10%- Top 75%.

To learn more, read the Brand Safety section of Flight Targeting.

Content

• Contextual Categories: The broader context of your flight (Examples: Arts, Education, Family, Health).
• Genre: The genres of content your target audience engages with (Examples: Adventure, daytime drama, children's programming).
• Content Group Lists: Similar to Genre, content grouped by categories.
• Site Lists: Site lists are a list of entries composed of URLs.
• App Lists: App Lists are a list of entries composed of app bundle IDs.

To learn more about Content, read Flight Targeting.

Filters & Presets
Across the top of the flight form, the following filter tools are displayed:

Include and Exclude Elements
Include or exclude elements by clicking the checkmark or the forbidden icon:

• The Checkmark icon becomes green when clicked. This means that this element is included.
• The Forbidden icon becomes red when clicked. This means that this element is excluded.

Forecast

This button allows you to simulate the performance of your flight based on the inventory source (i.e., Marketplace) and the creative selected. See Flight Forecasting for more information.

Confirm Flight Actions

When you're ready to save or launch your flight, Samsung DSP provides enhanced feedback modals that show you exactly what will happen and highlight any potential issues before you proceed.

Flight Action Options
The 2026 New Flight Form provides three action buttons at the bottom of the form:

• Cancel: Discard all changes and return to the previous page.
• Save as Draft: Save your flight configuration without launching.
• Launch & Deploy: Save and immediately launch your flight for delivery.

Save as Draft Modal
When you click Save as Draft, Samsung DSP displays a confirmation modal showing your flight configuration:

Modal Structure
The modal displays information in four columns:

• Field Name: The flight setting being saved.
• New Value: The value you've configured for each setting.
• Old Value: Shows "N/A" for new flights or previous values for existing flights.
• Warnings: Any potential issues or recommendations for optimization.

Modal Features

• Information Banner: The modal displays a summary at the top showing the number of changes and warnings (e.g., "Review the 2 changes and 3 warnings below").
• Modified Fields Section: Shows only the fields you've changed during this editing session, with their old and new values.
• Unmodified Fields Section: Displays other warnings from fields that weren't modified in this session but may have existing issues.
• Search Functionality: Use the search bar at the top to quickly find specific flight settings or filter the display.
• Show Only Warnings Filter: Check this box to display only fields that have warnings or recommendations, helping you focus on items that may need attention.
• Warning Details: Hover over any warning text to see the complete warning message and recommended actions.

What You'll See
The Save as Draft modal will show your flight configuration including:

• General Information: Flight name, external label, start/end dates, and scheduling.
• Budget & Bid Tactics: Budget allocation, bidding strategy, and priority settings.
• Inventory Selection: Direct deals, open market selections, and PG deals.
• Creative Assignments: Selected creatives and creative settings.
• Targeting Configuration: All audience, geography, device, and content targeting.
• Frequency Caps: Flight-specific and inherited frequency cap settings.
• Quality Controls: Brand safety, viewability, and inventory quality settings.

Making Changes - Cancel and Update Workflow
If you need to make changes after reviewing the Save as Draft modal:

• Cancel: Click the Cancel button to close the modal and return to the flight form.
• Update: Make your necessary changes in the flight form.
• Confirm: Click Save as Draft again to see the updated modal, then click Confirm to save your draft.

This workflow ensures you can review and adjust your flight settings before saving, preventing configuration errors.

Modal Actions

• Confirm: Click this button to save your flight as a draft using the displayed settings.
• Cancel: Close the modal and return to the flight form to make changes. You can then update your settings and go through the review process again.

Launch & Deploy Modal

When creating a new flight and clicking Launch & Deploy, Samsung DSP displays a Launch & Deploy modal that shows:

• Complete Flight Configuration: All settings that will be applied when the flight goes live.
• Launch Validation: Checks for required elements like creatives, inventory, and targeting.
• Performance Impact: Warnings about potential delivery issues or optimization opportunities.
• Budget Implications: How the flight budget will affect campaign spending.

Launch Modal Structure
The modal uses the same four-column layout:

• Field Name: The flight setting being launched.
• New Value: Your configured settings that will go live.
• Old Value: Shows "N/A" for new flights.
• Warnings: Critical issues that could affect delivery performance.

Making Changes - Cancel and Update Workflow
If you need to make changes after reviewing the Launch & Deploy modal:

• Cancel: Click the Cancel button to close the modal and return to the flight form.
• Update: Make your necessary changes in the flight form.
• Confirm: Click Launch & Deploy again to see the revised modal, then click Confirm to launch your flight.

Launch Modal Actions

• Confirm: Click this button to save and immediately launch your flight using the displayed settings.
• Cancel: Close the modal and return to the flight form to make additional changes before launching.

Save & Deploy Modal (Update Existing Flight)

When editing a running flight and clicking Save & Deploy, Samsung DSP displays a Save & Deploy modal that shows:

• Modified Settings Only: Only the changes you've made to the running flight.
• Impact Analysis: How changes will affect current delivery and performance.
• Delivery Warnings: Potential disruptions or improvements from your modifications.
• Budget Adjustments: How changes affect spending and pacing.

Update Modal Structure
The modal uses the same four-column layout:

• Field Name: The flight setting being modified.
• New Value: Your updated configuration.
• Old Value: The current live setting that will be replaced.
• Warnings: Issues specific to updating a running flight.

Making Changes - Cancel and Update Workflow
If you need to make changes after reviewing the Save & Deploy modal:

• Cancel: Click the Cancel button to close the modal and return to the flight form.
• Update: Make your additional changes in the flight form.
• Confirm: Click Save & Deploy again to see the revised modal, then click. Confirm to apply your changes.

Update Modal Actions

• Confirm: Click this button to apply your flight changes to the live flight using the displayed settings.
• Cancel: Close the modal and return to the flight form to make additional changes before updating the live flight.

After Flight Creation or Update

Once you confirm your flight action:

For New Flights (Save as Draft)

• Success Confirmation: You'll see a success message confirming the flight has been saved as a draft.
• Flight Status: The flight remains in draft status and will not deliver impressions.
• Further Editing: You can continue editing the flight or launch it later
• History Tracking: All configuration details are logged in the flight's history page.

For New Flights (Launch & Deploy)

• Success Confirmation: You'll see a success message confirming the flight has been launched.
• History Access: The success message includes a link to view the flight's history page where you can track all future changes.
• Live Delivery: The flight begins delivering impressions according to your configuration.
• Performance Monitoring: You can monitor delivery and performance from the flight dashboard.

For Flight Updates (Save & Deploy)

• Success Confirmation: You'll see a success message confirming your changes have been applied.
• Live Changes: Modifications take effect immediately and may impact ongoing delivery.
• History Tracking: All modifications are logged in the flight's history page for future reference.
• Performance Impact: Monitor how changes affect delivery and adjust as needed.

Important Notes:

• Draft flights do not deliver impressions and must be launched to begin serving ads.
• Changes to running flights take effect immediately and may cause delivery disruptions.
• All flight actions are tracked in the flight history for audit and troubleshooting purposes.
• The enhanced feedback system helps prevent configuration errors that could impact campaign performance.

Next Steps

For Draft Flights
After saving your flight as a draft:

• Review Configuration: Verify all settings are correct before launching.
• Test Creatives: Ensure all creatives are approved and ready for delivery.
• Launch When Ready: Use Launch & Deploy when you're ready to begin delivery.
• Monitor Setup: Check that all required elements (targeting, creatives, budget) are properly configured.

For Launched Flights

After launching your flight:

• Monitor Performance: Track delivery, spend, and performance metrics.
• Optimize Settings: Make data-driven adjustments to improve performance.
• Manage Pacing: Ensure budget is spending at the desired rate.
• Review History: Use the history page to track all changes and their impact.

For Updated Flights
After updating a running flight:

• Verify Changes: Confirm your updates took effect as expected.
• Monitor Impact: Watch for delivery changes resulting from your modifications.
• Adjust as Needed: Make additional optimizations based on performance data.
• Document Changes: Review history to understand the impact of modifications.

The enhanced feedback system in the 2026 New Flight Form ensures you have complete visibility into your flight configuration before saving or launching, helping prevent errors and optimize performance from the start. The Cancel → Update → Confirm workflow gives you full control to review, adjust, and perfect your flight settings before committing to changes.