Flight Bid Tactic
- 14 Oct 2023
- 1 Minute to read
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Flight Bid Tactic
- Updated on 14 Oct 2023
- 1 Minute to read
- DarkLight
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In the Bid Tactic section, you define the budget and how it should be spent.
A bid represents the amount you are willing to pay in order to win an impression and achieve your campaign goal.
The tactic you select determines the pace at which Samsung DSP should bid, and it mainly depends on the desired result you seek from your target audience. It is advisable to choose the bid tactic that aligns most effectively with your primary Key Performance Indicator (KPI).
Bid tactics
Samsung DSP offers different bid tactics to fit your needs.
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