Flight Targeting
- 05 Dec 2023
- 9 Minutes to read
- DarkLight
Flight Targeting
- Updated on 05 Dec 2023
- 9 Minutes to read
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
This section is not available if the Campaign budget allocation is set to Programmatic Guaranteed.
This tab allows you to define the parameters that Samsung DSP requires to deliver your ads. This can be based on the platforms (web, application), the inventory from which the audience to target should be selected.
When creating or editing a flight, you can save your progress anytime by clicking on Save in the bottom right-hand corner.
Once you have finished setting up this tab, you can check the choices you made in the different sections. This is useful to ensure that no mistakes were done during your selection before adding your creatives and launching your flight. See Targeted Inventory for more information.
Content
Platform
| Settings | Description |
|---|---|
| All | Both Apps and Web inventory. |
| App | Apps (Mobile, TV, Game Console, etc.) inventory only. |
| Web | Web (Desktop, Mobile, Tablet, etc.) inventory only. |
Fold (Position)
This targeting doesn’t work on App inventory (i.e. Mobile in-app or CTV) and activating this option will prevent delivery on apps.
You can determine if you want to target inventory positioned either above/below the fold or both
| Settings | Description |
|---|---|
| Any (i.e. both) | Ad is visible at all times (i.e. with and without scrolling down the page). |
| Above the fold | Ad is visible without scrolling down the page. |
| Below the fold | Ad is not visible without scrolling down the page. |
Contextual categories ($)
This feature is not supported yet in every region.
For now, only the following locations have access: USA, CA and MX.
This targeting doesn’t work on App inventory (i.e. Mobile in-app or CTV) and activating this option will prevent delivery on apps.
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
Customers can target inventory pre-bid based on contextual categories and sub-categories. Integral Ad Science (IAS) assesses the contextual category of the pages ads appear on, based on the Interactive Advertising Bureau (IAB) Networks and Exchanges Taxonomy. We currently support categories from the following vendors:
- IAS ($)
- IAB
- DoubleClick
- Nielsen
Genre
Genre allows you to effectively target your desired audience based on the type of content they consume. Take advantage of this feature to ensure that your ad is delivered to individuals who share a common interest in a specific genre of programming.
Our list of genres is based on Nielsen's taxonomy list of genres. In the genre list, you have the genre code in the first column, the name of the genre in the second column, and additional genres included in the last column.
"Genre" is a free text field and can contain multiple genres, genre codes, as well as various genre descriptions in text. We added mapping logic to include genre values in the "additional genres included" column and map them to their corresponding genres for targeting purposes.
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
Viewability ($)
This targeting doesn’t work on App inventory (i.e. Mobile in-app or CTV) and activating this option will prevent delivery on apps.
Target inventory within a specific Integral Ad Science viewability (or predicted viewability) rating threshold. There is a CPM upcharge for this.
| Settings | Description |
|---|---|
| Display | Target inventory that has an Integral Ad Science viewability rating of either 10%, 20%, 35%, 50% or 75% or target inventory with any viewability rating. |
| Video | Target inventory with Integral Ad Science predicted viewability rating of 40%, 50%, 60% or 70% or target inventory with any predicted viewability rating. |
Brand safety ($)
This targeting doesn’t work on App inventory (i.e. Mobile in-app or CTV) and activating this option will prevent delivery on apps.
You can use Integral Ad Science (IAS) brand safety data to prevent online advertisements from appearing on web pages containing content deemed inappropriate in various categories (adult, alcohol, drug, hate speech, illegal download, offensive language, or violent content) on a scale of low, medium or high risk. There is a CPM upcharge for this.
You can also exclude pages that Integral Ad Science AdSafe cannot rate (i.e. "blind" URLs, ad server URLs, ad network URLs, doubleclick.com, yieldmanager.com, id addresses, etc.)
Authorized sellers
Ads.txt and App-ads.txt is an IAB Tech Lab AdTech standard that adds transparency to the programmatic inventory supply chain. The standard is a simple and secure file in which publishers publicly declare the authorized DIRECT sellers and RESELLERS of their digital inventory, Web, and App.
| Settings | Description |
|---|---|
| All (No filter) | Inventory from all available sellers. |
| Authorized and Non-participating publishers (Low filter) | Inventory where the seller is declared as DIRECT or RESELLER or publishers that do not have an ads.txt/app-ads.txt file. Removes sellers which are not listed in ads.txt/app-ads.txt file. Also applies to private deals/PMPs. |
| Authorized Direct sellers and Resellers (Moderate filter) | Only authorized sellers declared as DIRECT or RESELLER in the ads.txt/app-ads.txt file. Also applies to private deals/PMPs. |
| Authorized Direct sellers (High filter) | Only authorized sellers declared as DIRECT in the ads.txt/app-ads.txt file. Also applies to private deals/PMPs. |
Suspicious activity ($)
This targeting doesn’t work on App inventory (i.e. Mobile in-app or CTV) and activating this option will prevent delivery on apps.
Integral Ad Science's content rating technology scores inventory to determine the risk of fraudulent or deceptive activity on websites, including both click and impression fraud.
You can filter pages that Integral Ad Science rated as very high or high risk for suspicious activity. There is a CPM upcharge for this.
Website Filtering
Please disregard this targeting option, as this is tied to legacy systems no longer in use.
Site lists
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
Only applicable for Web inventory. See Platform to adjust the setting accordingly.
Site Lists are a list of entries composed of URLs. See Site Lists for more information.
App lists
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
Only applicable for App inventory. See Platform to adjust the setting accordingly.
App Lists are a list of entries composed of app bundle IDs. See App Lists for more information.
Video
Player size
You can decide to bid only on inventory where the video player size is within a range. We currently support Small, Medium, and HD, as well as pre-approved size lists by Samsung Ads, eliminating suspicious formats (i.e.: in-banner or non-standard). You can also opt to bid where the player size is unknown. Enabling this option may greatly reduce available inventory.
Start delay
You can decide to bid only on inventory where the ads are before, during, or after the main/featured video content. You can also include inventory where the start delay is unknown.
Targeting
Geography
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
| Settings | Description |
|---|---|
| Locations | Include or exclude specific countries, regions (states/provinces/etc) and/or cities |
| DMAs (applicable to the United States only) | Include or exclude specific Designated Market Area (DMA). |
| Postal codes | Include or exclude specific postal codes or zip codes. We suggest you also include the country, as some countries have similar postal/zip codes. |
| Geofences | Geo Lists are a list of entries composed of a latitude (decimal), longitude (decimal), and radius (km). See Geo Lists for more information. |
| Congressional District | Include or exclude the districts that will be affected by the ad promoting an electoral campaign. This option allows you to precisely target electoral divisions without the hassle of manually specifying them based on Postal Codes. This streamlined approach simplifies the process and saves you valuable time. This tab is available only if you have enabled Political Ads option in the Advertisers page. See Advertisers for more information. |
Trader Segments
This feature is not supported yet in every region.
For now, only the following locations have access: USA, CA and MX.
Segments are pixels that are usually implemented on the advertiser’s website. Samsung DSP offers 2 types of segments: Standard and Universal. See Segments (Pixels) for more information.
IP lists
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
IP Lists are a list of entries composed of either IP addresses, IP ranges, or CIDR netmasks.
See IP Lists for more information.
Device and browser
Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
| Settings | Description |
|---|---|
| Browser language | Ex: English, French, etc. |
| Device type | Ex: Computer, Mobile, etc. |
| Device | Ex: Tizen TV, Samsung Galaxy A, etc. |
| OS | Operating System (ex: Microsoft Windows, Google Android, etc). |
| OS variant | Operating System version (ex: Microsoft Windows 10, Google Android 7, etc). |
| Browser type | Ex: Google Chrome, Mozilla Firefox, etc. |
| Browser variant | Ex: Microsoft Internet Explorer 11, etc. |
Smart TV
Smart TV Settings
This setting only applies to Native TV creatives.
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
The Smart TV Settings feature categorizes Samsung TVs based on their year of manufacture and chipset.
Within this list, you will find Samsung TVs gathered by years of manufacture (YYYY), and with their associated chipsets (YYYY > XXXX where XXXX refers to their chipset).
This option allows you to specifically target the TVs that are capable of running your applications and receiving the ads that will be delivered to them.
To include TVs belonging to a specific year of manufacture for targeting, simply use the checkmark icon .
Conversely, if there are TVs you want to exclude, you can indicate them with the forbidden sign .
Selecting a particular year of manufacture will automatically include the options that pertain to the chipset.
For instance, if you choose 2020, TVs equipped with KANTS2, KANTSU2, NIKEL, and NIKEM chipsets will also be included and targeted.
Smart TV lists
- Use the filter box to easily retrieve the items with their ID or name.
- Use Presets to easily define a list of selected items you can reuse as a template. See Presets for more information.
Smart TV Lists are a list of entries composed of a Samsung Smart TV identifier (also known as PSIDs or TIFAs). See Smart TV Lists for more information.
Targeted Inventory
This option displays all the options you selected on the Flight Targeting tab so that you can review them and be sure that they are correct.
| Include | Exclude |
|---|---|
| Clicking on this button will show you a list of all targeting settings where you clicked on the checkmark icons. The settings presented in this list are set up as Included and will be applied when Samsung DSP delivers the flight. | Clicking on this button will show you a list of all targeting settings where you clicked on the forbidden sign icons. The settings presented in this list are set up as Excluded and will not be applied by Samsung DSP when delivering the flight. |
Was this article helpful?
