Set up a flight
- 06 Mar 2025
- 4 Minutes to read
- DarkLight
Set up a flight
- Updated on 06 Mar 2025
- 4 Minutes to read
- DarkLight
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Update on New Flight form
Samsung is rolling out a new streamlined New Flight form. At this time, you are able to use either version of the form.
This article covers the original New Flight form. To read about how to set up a flight in the New Flight form, please click here.
To switch between forms, click the three-dot menu in the upper-right hand corner of the flight form and select the format you'd prefer to use.
A Flight is a subcomponent of a Campaign that can be understood as a parent-child relationship.
If the Campaign represents your overall strategy, Flights are the tactics that you define and use to achieve the objective of their related Campaign.
Flights promote your ads through Creatives and can be paused, or scheduled to be delivered during the most marketable time windows.
For more information about Creatives, see Creatives.
Create a Flight
- In the left panel, click Campaigns .
- On the Campaign Listing page, look for the campaign you want to add a flight to.
- Under the Actions column, click the three dots and select New Flight.
You can also create a new flight from the Campaign Show page as well.
- On the Campaign Listing page, click the campaign’s name.
- In the upper right-hand corner, click New Flight.
This feature is currently available on a restricted availability.
If you wish to enable it on your buyer account, please contact your Account Manager.
Select an inventory source
- Select the inventory source you want to target and click Setup Flight.
Based on your selection, our system will automatically apply the necessary guardrails to prevent any risk of misconfiguration. This ensures a more seamless and efficient experience when launching your flights, tailored to your chosen inventory source.
| Inventory Source | Description |
|---|---|
 Samsung TV Placement | This inventory source is perfect for advertisers looking to leverage the large number of Samsung TVs owned by their target audience. Take advantage of Samsung TVs' native tiles to showcase ads in a creative manner, enticing viewers to engage with ads positively as they seamlessly integrate with Samsung TV OS. |
 Samsung Mobile Placement | This option is ideal for advertisers wishing to target Samsung smartphones exclusively, and tap into a large audience thanks to worldwide sales. |
 Connected TV (CTV) | This inventory is designed for advertisers looking to target Samsung TVs, Smart TVs with access to Samsung TV Plus, and applications within the Samsung Content Network (SCN). Additionally, streaming devices and game consoles are included in this option. |
 Online Video (OLV) | This inventory source is for advertisers seeking to target laptop, tablet, desktop and mobile devices when streaming videos. |
 Display | This inventory source is intended for advertisers looking to target laptop, tablet, desktop and mobile devices displaying banners on websites. |
Flight Creation Form
The New Flight form is divided into five tabs.
Click the following links to be directed to the corresponding section:
IAB Categories in Flights
IAB (Interactive Advertising Bureau) categories are standardized classifications used in digital advertising to organize and target content. When you create a New Creative, you can use the Category dropdown menu to select the IAB category you want to target.
All Creatives attached to a flight must have the exact same Category selection. For example, if you have two Creatives and one has the IAB Category of IAB1-2 (Celebrity Fan/ Gossip) and the other had IAB1-3 (Fine Art), this would trigger the error message because these are separate IAB Categories, even though they are both options under the IAB1 (Arts & Entertainment) dropdown.
If multiple Creatives are added to a flight with different Category selections, an error message will display that reads The Creatives attached to the flight must have the same IAB category. To resolve this issue, make sure all Creatives have the same Category selected.
You can learn more about IAB Categories in the IAB Category guide.
Filters & Presets
Across the top of the flight form, you will see the following filter tools:
| All | Selected | Presets |
|---|---|---|
| By default, All is selected to present all elements of the list. clicking Selected will filter the view in order to display only your selection (i.e. only ticked checkmarks/forbidden signs). | Selected is enabled as soon as you tick at least one checkmark/forbidden sign. clicking Selected will filter the view in order to display only your selection (i.e. only ticked checkmarks/forbidden signs). | Presets are a pre-defined list of selected elements available for all users. The floppy disk icon allows you to save a preset from the elements you select in a list. The floppy disk icon will be replaced by a trash icon when you select a preset. clicking the trash icon will delete the selected preset. |
Include and Exclude Elements
Include or exclude elements by clicking the checkmark or the forbidden icon:
The Checkmark icon will become green when clicked. This means that this element will be included.
The Forbidden icon will become red when clicked. This means that this element will be excluded.
Forecast
This button allows you to simulate the performance of your flight based on the inventory source (i.e., Marketplace) and the creative selected. See Flight Forecasting for more information.
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