An advertiser is a company or individual who showcases their product by purchasing publisher's advertising space. The primary goal of this marketing is to achieve a return on investment (ROI) from the target audience while increasing brand awareness.

By using Samsung DSP, advertisers can take advantage of advanced targeting options and real-time bidding to reach their desired audience effectively.

Setting up the Advertiser section is crucial as it encompasses many features for billing purposes. Additionally, it ensures that creatives or conversions are not associated incorrectly.

Access

• On the left pane, click on Data and select Advertisers.

Create an advertiser

• In the upper right-hand corner, click on +New Advertiser.
  

General Settings

1. Name: Enter the name of the advertiser that will be associated with the campaigns you plan to create.
2. Default Margin: This is inherited from the buyer by default but can be specified as CPA, CPC, CPCA, CPM, Fixed.
3. Political Advertiser: Select this option to indicate whether the advertiser intends to broadcast politically-oriented ads. When this option is enabled, the Industries field will be grayed out, with Politics automatically selected.
4. Country (available when Political Advertiser is enabled): Select the country where this advertiser is located. If you select United States, please fill out the Additional Information For Political Advertiser section to provide the necessary information about this advertiser. See the Additional Information For Political Advertiser section for more information.
5. Industries: Use the drop-down list to choose the appropriate category that best represents the advertiser.

5. Linear TV Ads Reach: Ticking this option increases your campaign’s unique reach by taking into account the exposures from Linear TV ads. Note that this does not affect your frequency cap unless you tick the Linear TV ads option in the Advertiser Frequency section.

Additional Information For Political Advertiser

This section is required only if you enable the Political Advertiser option.

1. Advertiser Address: Enter the address of the advertiser.
2. Payment Method: Select the payment terms for the invoice from the drop-down list. You can select either Prepaid or Net X, where X represents the number of calendar days the person has to make the payment after receiving the bill.
3. Tick the checkbox to certify that the information provided is accurate for identification.

Advertiser Frequency

1. Frequency cap: See Advertiser Frequency Cap to learn how to add a frequency cap. See Frequency cap for more information about this feature.

2. Linear TV Ads optional: Increase your campaign frequency count with linear ad exposures. The linear TV ads exposures that will increment the frequency count are the same as those selected in the Linear TV ads reach section. When this option is selected, the Linear TV ads impressions will also be counted in the frequency cap.