In the Margin section, you define how much your clients should pay you for this promotion.

Samsung DSP calculates the Advertiser Spend metric in your delivery reports based on this configuration.

1. In the first drop-down list, select the Active margin type.
2. In the second drop-down list, enter a value.

Fixed margin

A fixed margin will calculate advertiser spend as a function of the buyer spend generated by this flight.

Calculation
Advertiser Spend = BuyerSpend / (1 - Margin Percentage)

For example, if you set 25% in the Fixed Margin field and the delivery report indicates $45.99 for the Buyer Spend, the result will be $61.32 (45.99 / (1-0.25).

CPA

A fixed CPA (Cost Per Action) will calculate advertiser spend according to the number of conversions attributed to this flight.

Calculation
Advertiser Spend = DeliveredConversions * CPA

For example, if you set $0.30 in the CPA field and the delivery report indicates 1000 for the Delivered Conversion, the result will be $300 (1000 * 0.30).

CPC

A fixed CPC (Cost Per Click) will calculate advertiser spend according to the number of clicks delivered by this flight.

Calculcationà
Advertiser Spend = DeliveredClicks * CPC

For example, if you set $0.20 in the CPC field and the delivery report indicates 1000 for the Delivered Click, the result will be $200 (1000 * 0.20).

CPCA

A fixed CPCA (Cost Per Customer Acquisition) will calculate advertiser spend according to the number of post-click conversions attributed to this flight.

Calculcation
Advertiser Spend = Post-ClickConversion * CPCA

For example, if you set $0.50 in the CPCA field and the delivery report indicates 1000 for the Post-Click Conversion, the result will be $500 (1000 * 0.50).

CPM

A fixed CPM (Cost Per Mille) will calculate advertiser spend according to the number of impressions delivered by this flight.

Calculation
Advertiser Spend = DeliveredImpressions * CPM/1,000

For example, if you set 34.04 in the CPM field and the delivery report indicates 17,502 for the Impression, the result will be $595.77 (17,502 * 34.04 / 1000).