Flight Margin
- 29 Mar 2025
- 2 Minutes to read
- DarkLight
Flight Margin
- Updated on 29 Mar 2025
- 2 Minutes to read
- DarkLight
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Update on New Flight form
Samsung is rolling out a new and streamlined New Flight form. At this time, you are able to use either version of the form. Learn how to switch between versions here.
Please note: In the older version of the New Flight form, the Margin function is located in the General Settings tab.
In the Advertiser Margin section of the New Flight form (located in the Budget and Bid Tactic section), you define how much your clients should pay you for this promotion.
Samsung DSP calculates the Advertiser Margin metric in your delivery reports based on this configuration.
The Set Going Forward option may be disabled if the flight is not currently running, or if it has already been set once without saving the flight.
Set your flight margin
- In the first drop-down menu next to Advertiser Martin, select your margin type: Fixed, CPA, CPC, CPCA, or CPM.
- In the second drop-down list, enter a value.
Margin types
Fixed margin
A fixed margin will calculate advertiser spend as a function of the buyer spend generated by this flight.
Calculation
Advertiser Spend = BuyerSpend / (1 - Margin Percentage)
For example, if you set 25% in the Fixed Margin field and the delivery report indicates $45.99 for the Buyer Spend, the result will be $61.32 (45.99 / (1-0.25).
CPA
A fixed CPA (Cost Per Action) will calculate advertiser spend according to the number of conversions attributed to this flight.
Calculation
Advertiser Spend = DeliveredConversions * CPA
For example, if you set $0.30 in the CPA field and the delivery report indicates 1000 for the Delivered Conversion, the result will be $300 (1000 * 0.30).
CPC
A fixed CPC (Cost Per Click) will calculate advertiser spend according to the number of clicks delivered by this flight.
Calculcationà
Advertiser Spend = DeliveredClicks * CPC
For example, if you set $0.20 in the CPC field and the delivery report indicates 1000 for the Delivered Click, the result will be $200 (1000 * 0.20).
CPCA
A fixed CPCA (Cost Per Customer Acquisition) will calculate advertiser spend according to the number of post-click conversions attributed to this flight.
Calculcation
Advertiser Spend = Post-ClickConversion * CPCA
For example, if you set $0.50 in the CPCA field and the delivery report indicates 1000 for the Post-Click Conversion, the result will be $500 (1000 * 0.50).
CPM
A fixed CPM (Cost Per Mille) will calculate advertiser spend according to the number of impressions delivered by this flight.
Calculation
Advertiser Spend = DeliveredImpressions * CPM/1,000
For example, if you set 34.04 in the CPM field and the delivery report indicates 17,502 for the Impression, the result will be $595.77 (17,502 * 34.04 / 1000).
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