Flight Listing
- 29 Nov 2023
- 6 Minutes to read
- DarkLight
Flight Listing
- Updated on 29 Nov 2023
- 6 Minutes to read
- DarkLight
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The Flight Listing section allows you to manage flights and summarizes high-level information on all flights belonging to a campaign including progress towards spending, budget pacing, impressions, and more.
Access the Flight Listing
- On the left pane, click Campaigns .
- On the Campaign Listing page, click the campaign’s name.
- On the Campaign Show page, scroll down to the Flights section to see where your flights are listed.
Interact with buttons
- Batch Actions: Tick at least two checkboxes to enable this button. This button allows you to edit, duplicate, or change the status of multiple flights. See Flight Batch Actions for more information.
- Column Picker: This button allows you to reveal or hide columns by ticking or unticking on their checkboxes.
- New Flight: In the upper right-hand corner, this button allows you to create and set up a new flight. See Flight Setup for more information.
- Actions: The three dots under the Actions column display a contextual menu offering you more options such as Duplicate, Archive, etc. See Use the Actions buttons for more information.
Use the Actions buttons
| Option | **Description |
|---|---|
| Edit | This will bring you to the Edit page, where you can bring some adjustments to the flight. See Flight Setup for more information. |
| History | This will bring you to the History page, where every change made to this flight will be listed. See Flight History for more information. |
| Duplicate | This will create a new flight with the same options selected as this flight. See Duplicate a Flight for more information. |
| Reports | Bid Activity: This will bring you to the interactive bid activity report page, filtered on this flight. See the Interactive Report section in Bid Activity for more information. Delivery: This will bring you to the interactive delivery report page, filtered on this flight. See the Interactive Report section in Delivery for more information. |
| Real-time reports | Bid Activity: This will bring you to the real-time bid activity report page, filtered on this flight. See the Real Time Report section in Bid Activity for more information. Delivery: This will bring you to the real-time delivery report page, filtered on this flight. See the Real Time Report section in Delivery for more information. |
| Archive | This will archive this flight and remove it from the list of active flights. Only available for non-archived flights. |
| Restore | This will unarchive this flight and remove it from the list of archived flights. Only available for archived flights. |
Description of the columns
| Field | Description |
|---|---|
| ID | This column displays the reference number assigned to identify a flight. |
| Flight | This column displays the name you entered when setting up a flight. See Flight Setup. |
| Budget% | This column displays in percentage the amount spent from the total budget since the launch of a flight. |
| Time % | This column displays in percentage the time elapsed since the launch of a flight |
| Spend | This column reflects the result from the pacing option you selected when setting up the Bid Tactic. |
| Impressions | If you set an impression limit, this column will display the impressions drift. See Drifts for more information. This column displays the total number of impressions a flight needs to reach. |
| Clicks | If you set a click limit, this column will display the clicks drift. See Drifts for more information. |
| Conversions | If you set a conversion limit, this column will display the conversions drift. See Drifts for more information. See Segments (Pixels) and Conversion Group for more information. |
| Adv. Spend | If you set an advertiser spend limit, this column will display the advertiser spend drift. See Drifts for more information. |
- Spend,Impressions, Clicks, Conversions, Adv. Spend are objectives belonging to the Drifts. See Drifts for more information.
- When hovering over the progress bar of a metric belonging to the Drifts, a tooltip will appear on top to show you the corresponding values (for instance, currency and days).
Drifts
Available only for flights assigned to campaigns using Manually Assigned in the Budget Allocation section.
Drifts are calculations to help you compare if what Samsung DSP has delivered complies with your campaign setup.
Samsung DSP executes these forecasts based on the Campaign's Start Date, End Date, and Objective.
Available at the Campaign and Flight Listing pages, where you can specify a budget, impressions, clicks, conversions, or advertiser spend.
| Campaign Listing Page | Flight Listing Page |
|---|---|
Display by default: Hover over the progress bars for more details:  | Display by default: Hover over the progress bars for more details:  |
Calculations
Samsung DSP calculates the Drift percentage by considering the duration of the flights/campaigns (i.e., the number of hours between the start date and the end date) and the objectives (budget, impressions, clicks, conversions, or advertiser spend). From these two elements, an expected objective is calculated.
For example, if you have an objective budget of $600 to be spent in 5 days (5X24 hours = 120 hours), the expected budget to be spent per hour would be $5.00 (600/120).
If you look at the Drift after the first 3 hours of delivery, the expected budget to be spent would then be $15.00.
The Drift will consider the latest delivery data available (so up to the last 2 hours) and compare it to the expected objective for that time frame.
The expected hourly objective is not updated if the campaign or flight has been under or over-delivering. It is only updated if one of these settings is updated: Start Date, End Date, Day Parting, and/or the objective.
For example, if your campaign’s expected hourly spend is $5.00, but the first 2 hours, it only spent $2.00 per hour, the drift will still consider that $5.00 is the hourly goal, but it will need to spend $11.00 in the next hour to catch up to the expected delivery of $15.00 for the first 3 hours and have a drift of 0%.
Formulas
Drift can be calculated so that the result can be presented both as a percentage or as an integer value.
The following section is written as a math formula: / means divided by, * means multiplied by.
Formulas for drift percentage
- Budget: ( (Buyer Spend / Budget) - ( (Current Time- Start Time) / (End Time - Start Time) ) ) * 100
- Impressions: ( (Impressions / Impressions Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
- Clicks: ( (Clicks / Clicks Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
- Conversions: ( (Conversions / Conversions Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
- Advertiser Spend: ( (Advertiser Spend / Advertiser Spend Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
Formulas for drift value
- Budget: Current Buyer Spend - Expected Buyer Spend at this time
- Impressions: Delivered Impressions - Expected Impressions at this time
- Clicks: Delivered Clicks - Expected Clicks at this time
- Conversions: Tracked Conversions - Expected Conversions at this time
- Advertiser Spend: Current Advertiser Spend - Expected Advertiser Spend at this time
Interpretations
A positive spend drift means you are spending more than expected.
A negative spend drift means you are spending less than expected. For example, if your campaign expected hourly spend is $5.00, and for the first 2 hours, it only spent $2.00 per hour, the drift will be negative (-1.00%).
See Troubleshooting to solve these situations.
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