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    Flight Marketplace
    • 06 Sep 2024
    • 6 Minutes to read
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    Flight Marketplace

    • Updated on 06 Sep 2024
    • 6 Minutes to read
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    Article summary

    This tab lists all the deals you have access to, including those you imported from the Marketplace page. It serves as a bridge to easily link deals with your flights.

    See Marketplace for more information about the Marketplace page and the deal import process.

    When creating or editing a flight, you can save your progress anytime by clicking on Save in the bottom right-hand corner.

    Deal Types

    You can bid on the following types of deals with Samsung DSP:

    You can select items from Open Market and Direct Deals on the same flight, but we usually suggest creating a different flight per type for better bid amount management.

    • Use the search box to find or filter deals based on the available values (ID, State, Deal Type, Exchange, etc.)
    • You can select several deals and create a Preset that will be saved as a template. Presets allows you to save time from manually assigning the same deals to different flights. See Presets for more information.

    Open Market

    Open Market shows all exchanges and sellers Samsung DSP has access to on the open market. By default, no sellers are selected.
    flight-marketplace-open-market.png

    On this page, you have the possibility to customize your selection of sellers from various exchanges.

    This page is composed of two sections, Select Exchanges and Select Exchange Sellers, that were designed to cater to different use cases and provide you with the flexibility and control you need to tailor your selection of sellers.

    Use Case 1: Targeting all Sellers from exchange(s)
    If your intention is to target all sellers from specific exchange(s):

    1. Click the Exchanges drop-down list under Select Exchanges.
    2. Select the desired exchange(s) by ticking the corresponding checkbox(es).
      flight-marketplace-open-market-use-case-1.png

    Use Case 2: Targeting some sellers from exchanges(s)
    If you prefer to target only specific sellers from particular exchange(s), you can use the Search or Add Filters field. Here's how:

    1. Click on Search or Add Filters, then Exchange.
      SCR-20240216-oxeu.png

    2. Tick the checkbox(es) of the exchange(s) you wish to filter. Alternatively, you can also type the exchange name directly into the field for quicker selection.

    3. In the list, click the checkmark to include the desired seller(s) in your selection.

    Sellers that you picked in the Exchange Sellers section won't be removed if you decide to clear up your selection in the Exchanges drop-down list.
    For example, let's say you select Google DoubleClick in the Exchanges drop-down then select 5 sellers from FreeWheel in the Exchange Sellers section. If you untick Google DoubleClick in the Exchange drop-down list, it will not remove your selection of the 5 FreeWheel sellers in the Exchange Sellers section.

    Use Case 3: Combination of use case 1&2
    For those who wish to target all sellers from specific exchange(s) while also targeting specific sellers from other exchange(s), you can combine the procedures described in Use Case 1 and Use Case 2.

    Direct Deals

    Direct Deals are special buyer agreements with sellers, allowing for access to preferential pricing, exclusive inventory, or both.

    This section is composed of two tabs: Featured and Others.

    FeaturedOthers
    The Featured tab lists all deals from Samsung Ads that target exclusively TV Plus inventory (Connected TV). You can take benefit from a refined and curated selection of inventory relevant to your marketing objective.
    The Featured tab appears only if you have selected Connected TV (CTV) in the Inventory Source page when configuring your flight. If this tab is not available to you and you wish to add this feature, please contact your account manager, i.e. the admin.
    You can edit this selection by clicking Selected and untick checkboxes.    		The Others tab gathers deals that were not marked as Featured Deal when imported by Samsung Ads Admins. If the featured tab is not available to you, all the deals will be listed under the All tab.

    You can create a preset that combines deals from both the Featured and Others tabs. If the preset includes deals only from the Others tab, they will only be accessible from the Selected button under that tab. The same applies if the preset includes deals only from the Featured tab. However, if the preset includes a mix of deals from both tabs, the deals will appear under the respective Selected button of the deal category they belong to (Featured or Others). See Presets for more information.
    A tooltip with the total number of deals selected from both sections (Featured and Others) is displayed above.

    Deal auction types

    Deals auction type can either be Fixed (you pay exactly the fixed amount of the deal), First Bid/Price (you pay exactly what you bid), or Second Bid/Price (you pay $0.01 above the second highest bid in the auction). Note that the First Bid/Price and Second Bid/Price will usually have also a Floor Price, meaning if you bid below that Floor Price, your bid will be ignored by the exchange. Floor Price refers to the lowest price from which the publisher agrees to sell their inventory.

    If the list is exhaustive, you can use the search box to filter by Deal Type, Auction Type, Exchange, etc.

    Programmatic Guaranteed

    Programmatic Guaranteed (PG) deals grant buyers access to exclusive offers from publishers. The publishers commit to delivering a certain amount of inventory/impressions based on a fixed price, with the proviso that buyers agree to pay for a predetermined number of impressions.

    Some considerations to take into account about the Programmatic Guaranteed deals:

    • If selected in the Budget Allocation type for a Campaign, other deal types (Open market, Direct Deals) will be disabled.
    • Only one flight can be assigned to the campaign using the Programmatic Guaranteed deal.
    • Only one Programmatic Guaranteed deal can be selected per flight.
    • The Programmatic Guaranteed deal you select and save won’t be available for other campaigns.

    Presets

    preset-select.png

    Presets group together a collection of frequently used items.

    This saves you a significant amount of time and effort, as you can quickly access all the items you need in one place.

    Use presets to personalize your workflow, giving it a tailored approach and enhancing productivity along the way.

    The changes you apply to the presets in the Marketplace will be automatically reflected in the presets you have previously selected in the Flight Marketplace tab.

    Some considerations to take into account:

    • A preset cannot contain multiple Programmatic Guaranteed deals, as only one per flight is allowed.
    • An error will occur if you try to create a preset combining a Programmatic Guaranteed deal with another deal type.
    • Only presets for Private Marketplace (i.e., Direct Deals) can be created and managed from the Marketplace page.
    • For Open Market deals, please create and manage your presets from the Flight Marketplace page.

    Create a preset

    1. Click the checkbox to select the deals you want to include in the preset.
    2. Once your selection is complete, click the Floppy Disk icon to save your preset.
      preset-save.png
    3. In the pop-up window, enter a name for this preset and click Save Preset.
      image.png

    Your preset will appear in the Presets drop-down list.

    Rename a preset

    1. In the Presets drop-down list, select a preset.
    2. Click the pencil icon to edit the selected preset.
      preset-edit-selected.png
    3. Change the name and click Rename Preset to confirm.
      image.png

    Delete an existing preset

    1. In the Presets drop-down list, select a preset.
    2. Click the pencil icon to edit the selected preset.
      preset-edit-selected.png
    3. In the pop-up window, click Delete Presets to confirm.
    4. Click Delete to confirm.

    Edit an existing preset

    1. In the Presets drop-down list, select a preset.
    2. Add or remove deals from the list by clicking on the checkboxes.
    3. Once done, click the floppy disk icon to save your changes.
      preset-save-selected.png
    4. From this point, you can either update the current preset by selecting Update Existing OR create a new preset from this one that will include your changes by clicking on Save as New.
      • Select the flight(s) by using the checkbox and click Update Flights to reflect your changes. By default, all flights are ticked.
      • Click Skip if you just want to update the preset without applying the changes to affected flight(s).
        image.png

    If the preset is already applied, the updates will be reflected wherever the preset is used.

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