June 17, 2024 What's new? At Samsung DSP, we are continuously working to enhance our platform and build new features to make you smarter and more effective in meeting your campaign goals this election season. We have take this opportunity to...

June 12, 2024 What's new? Samsung Ads’ Smart Outcomes is the next generation of CTV Targeting. Our lower funnel solution leverages machine learning algorithms that are powered by Samsung’s proprietary data and your 1st party data. When deploye...

May 19, 2023 What's new? The new Creative Format Gallery showcases visual examples of every ad format supported by the Samsung DSP. Organized by inventory type, you can explore creatives for CTV/OLV, Samsung TV Native, and Display before movin...

May 19, 2023 What's new? The new Creative Format Gallery showcases visual examples of every ad format supported by the Samsung DSP. Organized by inventory type, you can explore creatives for CTV/OLV, Samsung TV Native, and Display before movin...

April 1, 2024 What's new? We have updated the conversion audience creation workflow. Benefits The improved workflow will help to ensure accurate reporting in conversion group based lift reports. Improvements include accounting for data lags...

May 2024 What's new? A seamless process of audience creation has never been more crucial for ensuring the right audiences are reached. Audience Solutions is a comprehensive creation tool at your disposal, enabling you to delve into all Samsung p...

June 2024 What's new? Daily Spend and Impression Cap settings have been added to address the limits of daily delivery defined by user impressions and spend at the campaign and flight levels. Benefits These settings provide you with more cont...

June 2024 What's new? The Delivery report has been updated with an intuitive and improved look and feel as well as additional dimensions and metrics. Benefits Enhanced look, feel and function: Quick insights: Key metrics are displaye...

April 1, 2024 What's new? Drive higher conversion rates and improve ROAS through machine learning-powered bid intelligence, optimized towards mobile or Smart TV app events. Benefits This bid tactic model ingests MMP data signals across CTV i...

April 1, 2024 What's new? The Observer role provides users with the ability to access key data related to buyer accounts such as delivery reports, campaign metrics and creative details. Benefits This role grants read-only access to crucial...