Conversion audience workflow
- 22 May 2024
- 1 Minute to read
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Conversion audience workflow
- Updated on 22 May 2024
- 1 Minute to read
- DarkLight
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April 1, 2024
What's new?
We have updated the conversion audience creation workflow.
Benefits
The improved workflow will help to ensure accurate reporting in conversion group based lift reports. Improvements include accounting for data lags in setup and exclusion of segments that have the potential to falsely reduce lift.
More information
- Learn how to create a conversion audience in the conversion audience documentation.
- Learn more about lift reporting, best practices and the conversion group lift report in the lift report documentation.
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