Use a Conversion Group to create a Smart Audience
You can use a Conversion Group to create the Smart Audience. A Conversion Group defines how the Samsung DSP interprets data received from a segment implemented on a website.
More specifically, a Conversion Group is an action that is recorded when a user engages an ad and performs a task that provides value, for example, clicking a link or puchasing a product. Typically, a counting method and timeframe are used to verify the conversion is legitimate. You can use a segment included in a Conversion Group to track actions taken by customers.
- To use a Conversion Group to help define the Smart Audience, click the +Add button in the Conversion Group field to display the Conversion Group list. The Conversion Group list displays. Conversion Group selection is optional.
- Click a Conversion Group to use as a method to create your new Smart Audience.
- Click Add Conversion Group. The Conversion Group displays in the Conversion Group text box and the Event Name field displays.
- In the Event field, click the +Event button. The Event text box displays.
- Provide an event name.
You can provide up to five events using the Plus (+) button. Make sure the event name is exact. Event selection is optional. Ensure the event name is spelled correctly. Special characters will be ignored.
