June 12, 2024

What's new?

Samsung Ads’ Smart Outcomes is the next generation of CTV Targeting. Our lower funnel solution leverages machine learning algorithms that are powered by Samsung’s proprietary data and your 1st party data. When deployed across premium Samsung TV inventory, we can find the best audience for your specific campaign objectives. Our algorithms learn from conversions and continuously optimize campaign delivery to drive even better outcomes.

Benefits

Smart Outcomes for Web Conversions

Optimizes CTV performance campaigns to drive consumers to complete a desired action on your website. It increases website actions and effectively reduces eCPAs with Samsung’s unique CTV inventory and advanced machine learning.

Smart Outcomes for CTV App Acquisition

Designed for streaming app advertisers to drive CTV app installs and engagement with Smart TV tactics while validating performance and optimizing towards campaign goals.​​​

Availability

This change is applied to all buyers in all regions.

More information

Consult CTV to Website Conversion campaign and CTV to CTV Conversion campaign for more information.