April 1, 2024
What's new?
Drive higher conversion rates and improve ROAS through machine learning-powered bid intelligence, optimized towards mobile or Smart TV app events.
Benefits
This bid tactic model ingests MMP data signals across CTV inventory to inform which users are most likely to convert and at what CPM, with respect to the campaign budget.
Availability
This change is applied to all buyers in all regions.
More information
Consult Maximize Conversions Bid Tactic for more information.