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    Enhancements to Maximize Conversion Bid Tactic
    • 22 May 2024
    • 1 Minute to read
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    Contents

    Enhancements to Maximize Conversion Bid Tactic

    • Updated on 22 May 2024
    • 1 Minute to read
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      Light
    Article summary

    April 1, 2024

    What's new?

    Drive higher conversion rates and improve ROAS through machine learning-powered bid intelligence, optimized towards mobile or Smart TV app events.

    Benefits

    This bid tactic model ingests MMP data signals across CTV inventory to inform which users are most likely to convert and at what CPM, with respect to the campaign budget.

    Availability

    This change is applied to all buyers in all regions.

    More information

    Consult Maximize Conversions Bid Tactic for more information.

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