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    2023 Q2
    6 Articles  in this category
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      2023 Q2

      6 Articles in this category
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      Deal Presets

      April 28, 2023 What's new? We’re excited to announce the latest improvements to Deal Presets, enhancing the deal management experience. Previously, users were unable to make any edits to existing presets and had to create new presets and manual...
      Updated on : 01 Sep 2023

      Off-the-Shelf Segments (OTS)

      May 3, 2023 What's new? We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns. Benefits Samsung’s vast catalog of custom proprietary...
      Updated on : 01 Sep 2023

      Advanced Analytics Dashboard

      June 21, 2023 What's new? We’re excited to share the launch of the Advanced Analytics Dashboard feature in the Samsung DSP. Benefits The Advanced Analytics Dashboard allows users to check all their critical metrics in one place from impressi...
      Updated on : 01 Sep 2023

      Universal Guide Targeting Feature

      June 21, 2023 What's new? We’re excited to share the launch of the Universal Guide feature in the Samsung DSP. The Universal Guide is a service in Samsung TVs that helps TV users discover content across various OTT app providers, including Sams...
      Updated on : 01 Sep 2023

      Samsung Mobile Data Based Targeting

      May 3, 2023 What's new? We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns. Benefits Sourced directly from Samsung’s proprietary m...
      Updated on : 01 Sep 2023

      TV App Install Based Targeting

      May 3, 2023 What's new? We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns. Benefits The App Install feature expands performance ...
      Updated on : 01 Sep 2023
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