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    Samsung Mobile Data Based Targeting
    • 01 Sep 2023
    • 1 Minute to read
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    Samsung Mobile Data Based Targeting

    • Updated on 01 Sep 2023
    • 1 Minute to read
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    Article summary

    May 3, 2023

    What's new?

    We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns.

    Benefits

    Sourced directly from Samsung’s proprietary mobile app engagement data, users can seamlessly build mobile based audiences at the app and category level and extend them for TV campaigns, directly within Audience Builder. Mobile audiences are automatically converted to TV audiences using Samsung’s Device Graph within five hours.
    samsung-mobile-based-targeting-release-note.png

    Availability

    This feature is currently available for US based accounts only.

    More information

    Consult the Mobile App Data Segments article for more information about this feature and for instructions.

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