May 3, 2023
What's new?
We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns.
Benefits
Sourced directly from Samsung’s proprietary mobile app engagement data, users can seamlessly build mobile based audiences at the app and category level and extend them for TV campaigns, directly within Audience Builder. Mobile audiences are automatically converted to TV audiences using Samsung’s Device Graph within five hours.
Availability
This feature is currently available for US based accounts only.
More information
Consult the Mobile App Data Segments article for more information about this feature and for instructions.