Linear TV Updates
- 01 Sep 2023
- 1 Minute to read
- DarkLight
Linear TV Updates
- Updated on 01 Sep 2023
- 1 Minute to read
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
January 5, 2023
What's new?
We are proud to announce the release of a new version of the Linear TV page in Audience Builder. With this latest release, building your audiences based on Linear TV data becomes an easier, richer, and faster experience.
Benefits
Tabular Search Results
- Quickly search and build audience segments all within the Linear TV page
Additional Data in Search Results
- Get key information including titles, airing dates, season/episode summaries, and more
Drill Down into Shows
- Connect deeper with your audience by choosing whether you want them to be exposed to every episode or only a few of them
Genre Filtering
- Narrow down your search by selecting a specific genre that you are researching
Daypart Filtering
- Build an audience based on viewer engagement during the day and week or a timeframe of the day for a specific program or network
Availability
These updates will be available across all accounts and regions.
More information
Consult the Linear TV article for more information about this feature and for instructions.
Was this article helpful?