Linear TV Updates
  • 01 Sep 2023
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Linear TV Updates

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Article summary

January 5, 2023

What's new?

We are proud to announce the release of a new version of the Linear TV page in Audience Builder. With this latest release, building your audiences based on Linear TV data becomes an easier, richer, and faster experience.

Benefits

  • Tabular Search Results

    • Quickly search and build audience segments all within the Linear TV page
  • Additional Data in Search Results

    • Get key information including titles, airing dates, season/episode summaries, and more
  • Drill Down into Shows

    • Connect deeper with your audience by choosing whether you want them to be exposed to every episode or only a few of them
  • Genre Filtering

    • Narrow down your search by selecting a specific genre that you are researching
  • Daypart Filtering

    • Build an audience based on viewer engagement during the day and week or a timeframe of the day for a specific program or network

Availability

These updates will be available across all accounts and regions.

More information

Consult the Linear TV article for more information about this feature and for instructions.


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