Linear TV
- 28 Sep 2023
- 8 Minutes to read
- DarkLight
Linear TV
- Updated on 28 Sep 2023
- 8 Minutes to read
- DarkLight
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The Linear TV option enables building audiences based on Linear Programs exposure on Samsung TVs for up to the last 16 months to measure viewership for a series (complete or a certain season or episode) or movies.
Linear TV only contains shows or programs that are aired on Automatic Content Recognition (ACR) covered channels. The Program/Episode/Series names are provided by a 3rd party. If a specific program or show is not found in the search it implies that it is not covered by Samsung ACR.
- Series: e.g., HBO Games of Thrones
- Episode: e.g., Season 1, Episode 7, of Friends
- Movie: e.g., It’s a Wonderful Life, Batman Forever, The Lego Movie, etc.
You will need to add Linear TV to an audience. If you have not created an audience yet, see Audiences for more information.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
Add a New Audience Segment
- Click Linear TV in the left navigation panel.
Settings
- Viewership threshold: The minimum amount of time a viewer should watch the content for the metrics to be considered.
Samsung DSP will identify and account for TVs that have consumed content per viewing session (i.e., the time the TV is on) and not over the total duration set by the Study Period. This drop-down list includes values ranging from 1 minute to 60 minutes.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
Advanced Settings
- Time-Shifted Viewing: Time-Shifting allows viewers to watch live programs after their initial broadcast by automatically recording and storing them on a Digital Video Recorder(DVR) provided by their cable television service provider. Use this option to benefit from Samsung’s ACR Technology for differentiating viewers watching programs broadcast live from those relying on DVR. By default, the following three filtering values are added:
- LIVE: This includes viewers who watched the program at the exact airing time and date it was broadcast on TV networks.
- Plus +3: This includes viewers who watched the program within 1-3 days of the broadcast.
- Plus +7: This includes viewers who watched the program within 3-7 days of the broadcast.
Some considerations to take into account:
- The Time-Shifted Viewing filter is only available for the United States.
- This filter cannot be applied to all networks. See Supported networks for Time-Shifting for more information about the supported networks.
- Once added to the Segment Listing page, the selection you made regarding the Time-Shifted Viewing filters will be displayed.
- Daypart: Daypart filtering refers to a general time of tune-in. You can select different day(s) in a week and specific timeframes in the day(s) for Daypart targeting. Essentially, you can build an audience of people who saw an episode on specific days of the week, but only during breakfast time, for example.
- Timeframes: Timeframes can be used in conjunction with the Daypart option, in that you can combine all three advanced settings as needed. Days are separated into the following timeframes:
- Late Night: Between 11:00pm – 2:00am
- Overnight: Between 2:00am – 6:00am
- Breakfast: Between 6:00am – 10:00am
- Daytime: Between 10:00am – 5:00pm
- National Prime Time: Between 5:00pm – 11:00pm
All three Advanced Settings (Time-Shifted Viewing, Daypart, and Timeframes) can be combined to work together as required.
Linear TV Selection
The Linear TV Selection segment allows you to do the following:
- Search, browse and select TV Series/ Seasons/ Episodes/Movies
- Use the drill-down feature to target specific Episodes/ Seasons of shows
- Learn more about them through the Air date, Description, Show/Episode, and Genre associations
- Target users who only consume content during specific days of the week or during specific timeframes
Filters
Search filters provide a way to narrow your search results. Drop-down options available are:
- Content Type: Select Movie, Series, Episodes, or Other.
- Language Title: Select the language of the title content from the drop-down list (default is English).
Language Title only impacts the language in which you see show titles. For example, if you select French for this filter, then all title search results will appear in French, etc.
- Genre: Includes Action, Adventure, Comedy, Sitcom, Documentary, etc.
- The genre filter allows searching by a similar genre. There are approximately 250 fixed genres provided by the 3rd party collaborator.
You can select more than one option in a drop-down menu.
Keyword Search
To further filter search results, you can type an entry directly into the search field.
Keyword suggestions will be a deduplicated program title that matches the closest to the inputted keyword.
Review Linear TV Programs
Search results have different column headings per search.
For example:
- Series- as defined by the third-party provider
- Title: Title of the Series/Season/Episode
- Program ID: Unique identifier associated with a given Series/Season/Episode
- Content Type: Can be Series/Season/Episode
- Original Airing Date: The date of the first time this show aired on TV
- Genre: Genre associated with the program
- Description: Description of the Series/Season/Episode whenever available. If there is no data, it is listed as Description not available
- Episode - Title, Program ID, Content Type, Show Name, Season/Episode, Original Airing Date, Genre, and Description
- Movies- Title, Program ID, Content Type, Original Airing Date, Genre, and Description
- The description for a series/episode is information about the program provided by a 3rd party collaborator. The episodes containing Description not available as an episode description means this data has not been provided by the external provider.
Add Programs
Make your selections individually, or use the Select All checkbox. Once selected, click the expansion icon in the Linear TV Items section to open the Selected panel.
Your selections will appear in the Linear TV Items panel as you continue to add content.
Continue to add programs as necessary according to your criteria.
The Linear TV Items box tallies all of your Audience Segment components and provides information about your choices, such as program ID and program type.
Using the Drill-down Option
Once you are finished adding selections for your audience segment, click the filter feature icon to drill down into a series or program to view seasons, episodes or to select a number of specific episodes in a particular season, for example.
The drill-down option is available only for a Series content type. If the series does not have episodes, you will see an error message at the bottom of the screen.
Select the Number of Episodes
Select this option to build an audience who is exposed to a certain number of episodes for a specific season, or to select all seasons.
Drop-down options include:
- Exactly: If selected, Samsung DSP will only consider viewers that watched the exact number of episodes you specify in the text box.
- Between: If selected, Samsung DSP will consider viewers that watched episodes based on the range you specify in the text box.
- Less than: If selected, Samsung DSP will only consider viewers that watched as a maximum the number of episodes you specify in the text box.
- More than: If selected, Samsung DSP will only consider viewers that watched at least the number of episodes you specify in the text box.
Select Specific Episodes Within a Season
- Choose a season (if available) from the drop-down menu.
- Select one or more (or ALL) episodes for targeting from the list provided.
- Sort the results by airing date, episode name, or air date.
- Review Selected Options.
- Click Apply.
The episodes you selected are summarized in the Linear TV Items panel.
- Click Add Segments to create your new audience segment.
Your new Linear TV audience segments are available for use.
Things to consider:
Linear TV Quality and Coverage
- All Linear TV metadata is provided to Samsung by a 3rd party. The metadata that appears in the Linear TV UI is associated with the ACR channels per country. Any programs/series/movies that do not air on these channels will not appear.
Program Title Duplicates and Data inconsistencies
- Title duplicates are due to what is provided by a 3rd party. Duplicates are differentiated through the use of program IDs, descriptions, airing dates, and other attributes.
Original Air Date
- The original Airing date column represents the first time the show aired on TV. If it is a series, this date represents the first time the series aired. If it is an episode, it will be the date when episode actually aired.
Data Scope
- The Linear TV option covers Linear programs aired on major channels/networks covered by Samsung's ACR systems. All the programs that are viewed on these channels' schedules are expected to be available in Audience Builder to leverage for audience building according to their viewership. Any program that is planned to be aired in the future will be available 24 hours ahead of the broadcast.
Data Calculation
- A list of Smart TVs is generated based on their exposure to the specified Series/Episode/Movie, viewership threshold within the selected study period, or rolling window. If a particular episode or season is not available in Audience Builder, it is most likely due to the metadata provider. If further investigation is required, please reach out to your Account Manager (i.e., Admin) to raise a support ticket.
Data Availability/delay
- The Samsung ACR system captures exposure immediately after the linear program is aired but it takes up to 24 hours for this data to be processed into Audience Builder.
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