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    Off-the-Shelf Segments (OTS)
    • 01 Sep 2023
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    Off-the-Shelf Segments (OTS)

    • Updated on 01 Sep 2023
    • 1 Minute to read
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    Article summary

    May 3, 2023

    What's new?

    We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns.

    Benefits

    Samsung’s vast catalog of custom proprietary segments is available to users directly in Audience Builder.
    These pre-built segments quickly accomplish targeting requirements, bringing scale while supporting complex segmentation.
    Segments will refresh on a monthly basis and automatically give users access to the latest TV targeting lists.
    ots-release-note.png

    OTS segments will update over time as the product folds in more targeting categories.

    Availability

    This feature is currently available for US based accounts only.

    More information

    Consult the Off The Shelf (OTS) Audience Segments article for more information about this feature and for instructions.

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