Universal Guide Targeting Feature
- 01 Sep 2023
- 1 Minute to read
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Universal Guide Targeting Feature
- Updated on 01 Sep 2023
- 1 Minute to read
- DarkLight
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June 21, 2023
What's new?
We’re excited to share the launch of the Universal Guide feature in the Samsung DSP.
The Universal Guide is a service in Samsung TVs that helps TV users discover content across various OTT app providers, including Samsung TV Plus.
Benefits
With the Universal Guide targeting feature, DSP users can extend their targeting beyond linear TV viewership and target TV users based on the actions they take in the Universal Guide, including: browsing, watching trailers, and clicking to watch via AVOD/FAST, SVOD, and TVOD content providers.
The feature also allows DSP users to further segment TV users by the types of content genre interacted within Universal Guide.
Availability
This feature is currently available for US based accounts only.
More information
Consult the Universal Guide article for more information about this feature and for instructions.
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