Universal Guide is a feature within Samsung TVs that allows users to discover and access various Over-the-top (OTT) content directly from their home screen. It aggregates content from different OTT providers, including Samsung TV Plus, and enables users to browse, hover, click, and watch content seamlessly. This feature provides valuable insights into user behavior, such as the content they watch, how they search for it, and their preferences.

Universal Guide integrates with Samsung's Audience Builder, allowing advertisers to target TV users based on their interactions within the Universal Guide. Advertisers can segment users by actions like browsing, watching trailers, or clicking to watch content via different viewing options (AVOD/FAST, SVOD, TVOD). Additionally, they can target users based on their spending habits and content genres of interest, enabling more personalized and effective advertising campaigns.

Example Use Cases

• Target users who are searching for certain content (program/genres/movies/series) and drive them towards OTT apps.
• Help to reach users who are likely to spend money on purchases and drive them to make similar purchases in their TVOD.
• Target users who have a propensity for watching free content, and drive these users to engage in Advertising-Based Video On Demand (AVOD).
• Target users who indicate they will watch programs that are free through subscriptions and drive more SVOD use.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Build an Audience Using Universal Guide Segments

1. Create a new Standard Audience.
   
2. Click Universal Guide from the Samsung TV panel.
   
3. Define a time period.
   
   • Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
     
   
   OR
   
   • Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
     
4. Choose a User Action.
   You can select more than one User Action based on your target audience goals.
   
   • Browse - captures TV users clicking on the homepage of the Universal Guide or viewing details of content on secondary pages.
   • Watch Trailer - captures clicks that initiate a show or movie trailer.
   • Watch for Free - captures clicks on the “Watch now” button for free content on FAST and AVOD apps.
   • Watch with Subscription - captures clicks on the “Watch now” button for free content on SVOD apps.
   • Rent & Purchase - captures clicks on the “Watch now” button for free content on TVOD apps.
     
5. Choose genres from the selection menu, or use the Search field, to define your segment.
   
6. Click Add Segments when you are finished.