TV App Install Based Targeting
- 01 Sep 2023
- 1 Minute to read
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TV App Install Based Targeting
- Updated on 01 Sep 2023
- 1 Minute to read
- DarkLight
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May 3, 2023
What's new?
We’re excited to announce the latest targeting feature within Audience Builder, making it easier for users to leverage Samsung 1P data for targeting in campaigns.
Benefits
The App Install feature expands performance targeting tactics to include TV App installs in Audience Builder. Users will have the ability to create targeting or conversion audiences based on their apps’ install or uninstall events on TVs.
The feature also differentiates between manual TV user installations and automatic, built-in app installation events.
Users who have prior access to App Launch and App Usage will be granted access to App Install. Otherwise, users will need to work with their Platform Specialist Manager to request access to this feature.
Availability
This feature is currently available for US based accounts only.
More information
Consult the App Install article for more information about this feature and for instructions.
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