App Install
- 21 Nov 2023
- 2 Minutes to read
- DarkLight
App Install
- Updated on 21 Nov 2023
- 2 Minutes to read
- DarkLight
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Samsung DSP App Install allows users to create audiences based on TV users who installed or uninstalled a Smart TV app in a given time period.
This feature also helps to attribute TV app installs for campaigns.
When used in conjunction with App Launch or App Usage, Samsung DSP helps advertisers reach their users based on engagement.
Example Use Cases
- Target TVs based on if/when a given App has ever been installed.
- Target users who have manually installed apps, demonstrating intent.
- Helps build App Install conversion audiences to enable lift reporting and show the impact of advertising with Samsung Ads.
- Provides uninstall events to account for win-back use cases, retargeting TVs who could download apps again.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| North America | USA, Canada |
| European Union | United Kingdom, Spain, France, Italy, Germany |
Build an App Install Segment
- Create a new Standard Audience or modify an existing audience.
- Click Add Segments.
- Click App Install from the Samsung TV panel.
- Define a time period.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
5. Select an App Event:
- Installed
- Uninstalled
6. Choose an Installation Method.
Applications can be:
- Manual: installed by the user
- Built-in: automatically pre-installed by the TV system.
7. Select TV Model years.
8. Use the Search Bar to filter the list based on the ID or name.
9. Click Add Segments.
A info banner indicates a successful update.
10. Click the refresh icon to get accurate sizes for individual segments in the Audience breakdown information panel.
App Install
- What is the difference between a manual app install and built-in?
- Manual install events occur when a user installs an app, while built-in represents an app installed automatically by the TV. This occurs when an app has an agreement with Samsung to be automatically available with a given TV.
- Why do I see manual installs of popular apps, shouldn't those be built-in only?
- While many popular apps do automatically install, there are some occurrences of manual installations. That can be due to the timing of when an app may have started its agreement to be built-in or if a user performs an uninstall, then subsequently installs manually. Proportionally, apps with agreements vastly skew towards built-in installs.
- Why am I seeing an audience of refinement error for uninstall segments?
- The Audience Refinement feature supports the installed segments, but not the uninstalled segments since the feature will only allow for one refinement qualifier.
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