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Flight Strategy
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Flight Strategy
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Flight Schedule
In the Name and Schedule section, you specify when your ad should be delivered by defining the date range and applying campaign day / time parting. Campaign day/time parting enables the selection of time of the day (ho...
Updated on : 28 Feb 2024
Flight Bid Tactic
In the Bid Tactic section, you define the budget and how it should be spent. A bid represents the amount you are willing to pay in order to win an impression and achieve your campaign goal. The tactic you select determines the pace a...
Updated on : 14 Oct 2023
Frequency Cap
When setting up a campaign, your primary objective is to maximize your return on investment (for instance, increase the Click Through Rate (CTR)) while gauging your flight's effectiveness based on the number of devices reached. In the process, y...
Updated on : 13 Oct 2023
Flight Conversion Tracking
In the Conversion Tracking section, you define the way a conversion should be counted. Use the Filter box to easily retrieve the items with their ID or name. Use Presets to easily define a list of selected items you can reuse as a templa...
Updated on : 22 Nov 2023
Flight Margin
In the Margin section, you define how much your clients should pay you for this promotion. Samsung DSP calculates the Advertiser Spend metric in your delivery reports based on this configuration. The Set going forw...
Updated on : 30 Oct 2023
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