September 1, 2023 What's New The improved and redesigned Delivery Extract report offers additional date range flexibility. List of Benefits Delivery Extract Reporting improvements provide the following benefits: Additional date range fle...

September 1, 2023 What's New You can now apply Deal Presets dynamically to existing flights. Benefits Enhancement to Deal Presets improves productivity and prevents manual errors related to deal management on active campaigns. Availability...

July 5, 2023 What's new? The Samsung DSP has added email alerts. To make it even easier for you to stay connected to your campaigns, we’re rolling out the new feature to help you monitor and improve performance. Benefits Email alerts mak...

July 21, 2023 What's new? Language is a new segment targeting feature that provides a list of languages based on the primary language of linear TV channels captured by Samsung TV. Benefits Language targeting grants users the ability to targe...

July 21, 2023 What's new? Genre targeting has been added to allow you to effectively target your desired audience based on the type of content they consume. Benefits Genre targeting enables more granular audience targeting in CTV using a ble...

July 21, 2023 What's new? The Linear Ads report illustrates the reach and frequency of an advertisement exposed to an audience consuming linear content. The report has been enhanced and includes additional charts to provide you with deeper insig...

July 21, 2023 What's new? The Lift report helps you understand the effectiveness of your Samsung Ads campaigns by measuring the impact on audiences exposed to your Samsung campaigns against audiences unexposed to your Samsung campaigns. We have...

July 21, 2023 What's new? Tap into premium ad placements and guaranteed inventory that accompany direct deals, all while enjoying the efficiency of programmatic advertising directly in the DSP. Benefits Users can tap into premium ad placemen...

September 1, 2023 What's New Expansion of Dynamic Bidding bid tactic provides coverage to all third-party Inventory in the U.S. and Canada across Connected TV, Online Video, and Display. Benefits Expanded Dynamic Bidding bid tactic includes ...