July 21, 2023

What's new?

The Lift report helps you understand the effectiveness of your Samsung Ads campaigns by measuring the impact on audiences exposed to your Samsung campaigns against audiences unexposed to your Samsung campaigns. We have enhanced the report by adding new views and streamlined the presentation of the data.

Benefits

The enhanced Lift report now includes the following improvements:

• Formulas included for all metrics to allow for understanding of how lift is being calculated.
• Lift by Audience table included in the report.
• Improved output for cleaner understanding of the report for users.

More information

For more information about how to generate the lift report and interpret your findings, consult the how-to documentation.