Channel language targeting

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July 21, 2023

What's new?

Language is a new segment targeting feature that provides a list of languages based on the primary language of linear TV channels captured by Samsung TV.

Benefits

Language targeting grants users the ability to target by language propensity, covering a core TV user behavior feature. This targeting capability will enable improved ad personalization and relevancy for users with language viewership preferences.

Availability

Please consult the documentation to check feature availability.

More information

For more information about language targeting and how to implement it, please consult the how-to documentation.