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    Genre targeting
    • 21 Jul 2023
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    Genre targeting

    • Updated on 21 Jul 2023
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    Article summary

    July 21, 2023

    What's new?

    Genre targeting has been added to allow you to effectively target your desired audience based on the type of content they consume.

    Benefits

    Genre targeting enables more granular audience targeting in CTV using a blend of first-party and third-party inventory to drive better ad performance. Target viewers based on the type of content they consume. This targeting capability will ensure that ads are delivered to individuals who share a common interest in a specific genre of programming.

    More information

    For more information about Genre targeting and how to implement it, read the how-to documentation.

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