Overview

The Gaming tab provides insights about audience engagement across gaming consoles, publishers, titles and genres.

It summarizes this information in four sections. Learn about how to interpret each section below:

• Publisher
• Title
• Genre
• Console

Publisher

• Top Game Publishers by Reach chart: This chart provides insight on the game publishers that the audience are engaged with during the study period selected . Percentage of audience reached by game publisher indicates the percentage of audiences who engaged with games associated with specific game publisher during the study period. For example, if Activision has % of reached as 25%, it indicates 25% of the audience are engaged with Activision games during the study period.

• Top Game Publishers by Reach Index chart: This chart provides insight into the game publishers the audience is engaged with, compared to the Samsung universe during the study period selected. The reach index by the game publisher is the statistical average of the game publisher's audience reach compared with the Samsung universe. The reach index for Samsung universe is benchmarked as 100. For example, suppose the Activision publisher is has reach index of 150, this means that the TVs in the audience who engaged with Activision publisher games is 50% more than all the TVs in the Samsung universe who engaged with Activision publisher games during the study period.

• Top Game Publishers Insights table: This table provides list of insights about the audience's game publisher engagement across different metrics. Only game publishers who > 1% of audience reached are shown in the table below. This data is included in the downloaded report.

Title

• Top Game Titles by Reach chart: This chart provides Insight on the game title that the audience are engaged with during the study period selected. Percentage of audience reached by game title indicates the percentage of audiences who engaged with games associated with specific game title during the study period. For example, if FIFA 23 has % of reached as 25%, it indicates 25% of the audience are engaged with FIFA 23 during the study period.

• Top Game Titles by Reach Index chart: This chart provides insight into the game titles the audience is engaged with, compared to samsung universe during the study period selected. The reach index by the game title is the statistical average of the game title's audience reach compared with the Samsung universe. The reach index for Samsung universe is benchmarked as 100. For example, suppose the FIFA 23 is given an reach index of 150, this means that the TVs in the audience who engaged with FIFA 23 game is 50% more than all the TVs in the Samsung universe who engaged with FIFA 23 game during the study period.

• Top Game Titles Insights table: This table provides list of insights about the audience's game title engagement across different metrics. Only game titles who > 1% of audience reached are shown in the table. This data is included in the downloaded report.

Genre

• Top Game Genres by Reach chart: This chart provides Insight on the game genres that the audience engaged with during the study period selected. Game title is associated with is a game genre. For example, Call of Duty’s genre is active shooter. The percentage of audience reached by game genre indicates the percentage of audiences who engaged with games associated with specific game genre during the study period. For example, if Action genre has % of reached as 25%, it indicates 25% of the audience are engaged with games which are Action genre during the study period.

• Top Game Genres by Reach Index chart: This chart provides insight into the game genres the audience is engaged with, compared to samsung universe during the study period selected. The reach index by the game genre is the statistical average of the game genre's audience reach compared with the Samsung universe. The reach index for Samsung universe is benchmarked as 100. For example, suppose the action genre has a reach index of 150, this means that the TVs in the audience who engaged with action genre games are 50% more than all the TVs in the Samsung universe who engaged with action genre games during the study period.

• Top Game Genres Insights table: This table provides list of insights about the audience's game genre engagement across different metrics. Only game genre who > 1% of audience reached are shown in the table. This data is included in the downloaded report.

Console

• Top Game Consoles by Reach chart: This chart provides insight on the game console that the audience's TVs are connected with during the study period selected. Game consoles are devices like PS4, PS3, Xbox etc. The percentage of audience reached by game console indicates the percentage of audiences who connected with specific game console during the study period. For example, if PS5 has % of reached as 25%, it indicates 25% of the audience had their TVs connected with PS5 during the study period.

• Top Game Consoles by Reach Index chart: This chart provides insight into the game consoles the audience's TV are connected with, compared to samsung universe during the study period selected . Game consoles are devices like PS4, PS3, Xbox etc. The reach index by the game console is the statistical average of the game console's audience reach compared with the Samsung universe. The reach index for the Samsung universe is benchmarked as 100. For example, suppose the PS5 has a reach index of 150, this means that the TVs in the audience who are connected with PS5 are 50% more than all the TVs in the Samsung universe who engaged with PS5 the study period.

• Top Game Consoles Insights table: This table provides list of insights about the audience's game console connection across different metrics. Only game consoles > 1% of audience reached are shown in the table below. This data is included in the downloaded report.