Overview

The Streaming tab provides insights about audience engagement across streaming app types, categories, TVP networks and genres.

It summarizes this information in six sections. Learn about how to interpret each section below:

• Overall Engagement
• Weekday Engagement
• Daypart Engagement
• App Category
• TV Plus Network
• TV Plus Genre

Overall Engagement

Select the settings cog icon to display a combination of the eight streaming app types choices:

• Reach Index by Streaming App Type chart: This chart provides insight into the audience reach overlap across any 3 streaming app types like AVOD, SVOD, TVOD, TV Plus, or against linear channels. For example, if AVOD + TV Plus overlap is 40% or combine apps into Smarthub or Samsung Apps. Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD. Apps which are predominantly used as subscription based (like Netflix, Amazon, and Prime) are classified as SVOD. Apps which are predominantly used for renting and buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD.

• Reach by Streaming App Types chart: This chart provides insight into audience reach overlap across any three streaming app types like AVOD, SVOD, TVOD, TV Plus or against Linear. For example, if AVOD + TV Plus overlap is 40%, 40 percent of the audience watched content on AVOD and TV Plus during the study period. Use the settings to choose any three options or combine apps into Smarthub or Samsung apps.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix, Amazon Prime) are classified as SVOD, any apps which are predominantly used forrent/buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD.

• Time Spent Index by Streaming App Types chart: This chart provides insight into the audience's average time spent per TV per day across streaming app types like AVOD, SVOD, TVOD, and TV Plus, and linear channels. For example, if the Avg Mins Spent per TV per Day for the AVOD app type is 30min, it implies the audience watched 30 minutes of content across different AVOD apps. Use the settings to choose any three options or combine apps into Smarthub or Samsung apps.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix and Amazon Prime) are classified as SVOD, aand ny apps which are predominantly used for renting and buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD. Choose any three options or combine apps into Smarthub or Samsung apps.

• Reach Index by Streaming App Type chart: This chart provides insight into the which streaming app type audience most likely watched content compared to the Samsung Universe audience during the study period selected. The reach index by streaming app type is the statistical average of the streaming app type audience reach compared with the Samsung Universe audience. The reach index for the Samsung Universe audience is benchmarked as 100. For example, if the AVOD app type has an Index of 150, the TVs in the audience who watched content on the AVOD app type is 50 percent more than all the TVs in the Samsung Universe who watched content on an AVOD app type in the study period.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix and Amazon Prime) buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD. Choose any three options or combine apps into Smarthub or Samsung apps.

• Time Spent Index by Streaming App Types chart: This chart provides insight into which streaming app types the audience spent time watching content on compared to the Samsung Universe audience during the study period selected. The Time Spent Index by streaming app type value is the statistical average of the streaming app type audience daily time spent (in minutes) compared with the Samsung Universe audience. The reach index for the Samsung Universe audience is benchmarked as 100. For example, if the AVOD app type has a time spent index of 150, this means that the TVs in the audience who watched content on the AVOD app type spent 50 percent more time per day than all the TVs in the Samsung Universe audience that received content on the AVOD app type during the study period.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix and Amazon Prime) are classified as SVOD, and any apps which are predominantly used for renting and buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD. Choose any three options or combine apps into Smarthub or Samsung apps.

• Streaming App Types Insights table: This table provides a list of insights about the audience's streaming app types, including linear, engagement across different metrics. This data is included in the downloaded report. Metrics are:
• % of Audience Reached
• Time Spend (Mins) Per TV Per Day
• Reach Inde
• Time Spent Index

Weekday Engagement

• Weekday Reach by App Types chart: This chart provides insight into the audience's reach across streaming app types like AVOD, SVOD, TVOD, and TV Plus and linear channels across different days of the week. For example, if the AVOD app type % of audience reached is 40% on Wednesday, it implies 40 percent of the audience is watched content on AVOD apps on Wednesday. Use the legend to select and deselect and include and exclude certain app types.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix, Amazon Prime) are classified as SVOD, any apps which are predominantly used forrent/buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD.

• Weekday Time Spent by App Types chart - This chart provides insight into the audience average time spent per TV per day across streaming app types like AVOD, SVOD, TVOD, and TV Plus, and linear channels across different days of the week. For example, if the AVOD app type time spent 30 mins on Wednesday, the audience watched 30 minutes of content across different AVOD apps on Wednesdays during the study period. Use the legend to select and deselect and include and exclude certain app types.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix, Amazon Prime) are classified as SVOD, any apps which are predominantly used forrent/buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD. Choose any three options or combine apps into Smarthub or Samsung apps.

• Streaming App Types by Weekday Insights table: This table provides a list of insights about the audience's streaming app types (including linear) engagement across different metrics during different days of the week. This data is included in the downloaded report.

Daypart Engagement

Daypart Engagement provides the following charts related to daypart times. The following table details daypart times.

Daypart definitions are in the local time zone.

• Daypart Reach by App Types chart: This chart provides insight into the audience's reach across streaming app types like AVOD, SVOD, TVOD, and TV Plus and with linear channels across different dayparts during days of the study period. For example, the AVOD app type % of audience reached is 40% during prime time, 40 percent of the audience watched content on AVOD apps during prime time across the study period. Use the legend to select and deselect and include and exclude certain app types.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix, Amazon Prime) are classified as SVOD, any apps which are predominantly used forrent/buying content are classified as TVOD. For the EU only, any apps which are owned by broadcasters (for example, Sky and iTV) are classified as BVOD.

• Daypart Time Spent by App Types chart:This chart provides insight into the audience Avg Time Spent by App Types is the average time spent across streaming app types like AVOD, SVOD, TVOD, and TV Plus and linear channels across across different dayparts during days of the study period. For example, if the AVOD app type time spent 30 mins during prime time, it implies the audience watched 30 minutes of content across different AVOD apps during prime time during the study period. Please use the legend to select and deselect and include and exclude certain app types.

Apps which are predominantly used as ad supported (like Hulu) are classified as AVOD, any apps which are predominantly used as subscription based (like Netflix, Amazon Prime) are classified as SVOD, any apps which are predominantly used forrent/buying content are classified as TVOD. For EU only : Any apps which are owned by broadcasters ( like Sky, iTV) are classified as BVOD. Please using the settings to choose any 3 options or combine apps into Smarthub or Samsung apps.

• Streaming App Types by Daypart Insights table: This table provides a list of insights about the audience's streaming app types ( including linear) engagement across different metrics for different dayparts across the study period. This data is included in the downloaded report.

App Category

App Category is a classification of streaming apps based on the source. The tab provides the following charts:

Reach by App Categories chart: This chart provides insight into the audience reach across streaming app categories like Streaming Networks, FAST, and Social Video during specific days of the study period. For exemple, if a FAST app category has a % of audience reached value of 40%, 40 percent of the audience watched content on FAST apps during the study period. Use the legend to select and deselect and include and exclude certain app types.

App Category is a classification of streaming apps based on the source. For example, apps from the broadcast networks category are NBC and Fox, Examples of apps in the streaming network category are Prime Video and Netflix. Examples of Social Video apps are YouTube, Twitch, and Tiktok. Examples of FAST apps are TVP, Tubi etc.

The categories measured are:

Broadcast Network - Traditional always on, linear TV.
Cable Network - TV content transmitted through coaxial and fiber optic cables over utility power lines.
FAST - Free Ad-Supported TV which is traditional linear, advertising-supported programming delivered over Over the Top TV (OTT).
Social Video - Video that is optimized for web and mobile viewing and tailored specifically to the platform that houses those environments.
Streaming Music - Music audio content that is transmitted from a server to a client, typically a PC or a mobile platform.
Streaming Network - Streaming is the continuous transmission of audio or video files from a server to a client. A streaming network is an online provider of entertainment (music, movies, multi-episode series, etc.) that delivers content over an Internet connection to the subscriber's computer, TV, or mobile device. Netflix, Amazon Prime, Hulu, HBO, Disney, Spotify, Discovery and Apple TV+ are examples of paid streaming services.
Transactional VOD - A video monetization strategy that charges usage-based fees. Instead of recurring subscription payments, the Samsung Universe audience pays a one-time fee to view, rent, or purchase content.

The App category is a classification of streaming apps based on the source.

• Broadcast networks - This app category derives from traditional linear TV source, for example, NBC, Fox, etc.
• Streaming network - This app category is the standard content that you purposefully stream to your TV, for example, Prime Video, Netflix.
• Social video - This app category is video typically residing in classic social networks from where you stream content to your TV, for example, Youtube, Twitch, Tiktok, etc.
• FAST - This app category is called Free Ad-Supported Television (FAST) that resides between cable TV and subscription-based streaming, It includes apps like TVP and Tubi.

Time Spent by App Categories chart - This chart provides insight into the audience's avg time spent per TV per day across streaming app categories like Streaming Networks, FAST, Social Video etc during days of the study period . For example, if the FAST app category has a time spent value of 30 mins, the audience watched 30 minutes of content across different FAST apps during the study period. Use the legend to select and deselect and include and exclude certain app types,

App Category is a classification of streaming apps based on the source. For example, apps from the broadcast networks category are NBC and Fox, Examples of apps in the streaming network category are Prime Video and Netflix. Examples of Social Video apps are YouTube, Twitch, and Tiktok. Examples of FAST apps are TVP, Tubi etc.

Streaming App Categories Insights table: This table provides list of insights about the audience's streaming app categories (like FAST, Streaming network) engagement across different metrics during the study period. This data is included in the downloaded report.

TV Plus Network

• Top TV Plus Networks by Reach chart: This chart provides insight into the Top 10 TV Plus Networks that the audience watched during the study period selected.

The percentage of audience reached by TVP network indicates the percentage of audiences who watched TVP network during the study period. For example, if NBC has percentage of audience reached as 25%, it indicates 25% of the audience watched NBC during the study period. Only TVP networks whose audience reach > 1% are considered

• Top TV Plus Networks by Time Spent chart: This chart provides insight into the Top 10 TV Plus networks where the audience spent time during the study period selected.

Avg time spent per day by network indicates the average time the audience watched the TVP network in a day during the study period. For example, if NBC has an average time spent per day(min) of 20 minutes, among all TVs in the audience who watched NBC in the study period, the average time spent per day is 20 minutes.

• Top TV Plus Networks by Reach Index chart: This chart provides insight into the Top 10 TV Plus networks reached by the audience compared to the Samsung Universe audience during the study period selected.

The reach index by the network is the statistical average of the TV Plus network audience reach compared with the Samsung Universe audience. The reach index for Samsung universe is benchmarked as 100. For example, if NBC News Now has an Index of 150, the TVs in the audience that received NBC News Now is 50 percent more than all the TVs in the Samsung Universe audience that received NBC News Now during the study period.

• Top TV Plus Networks by Time Spent chart: This chart provides insight into the Top 10 TV Plus networks where the audience spent time during the study period selected.

Avg Mins Spent per TV per Day across different TV Plus networks indicates the average time the audience watched the TV Plus network in a day during the study period. For example, if NBC News Now has an average time spent per day value of 20min, the average time spent per day is 20 minutes.

• Top TV Plus Networks by Time Spent Index: This chart provides insight into the Top 10 TV Plus networks where the udience spent time compared to the Samsung Universe during the selected study period.

The time spent index by the TV Plus network is the statistical average of the target audience network time spent per TV per day compared with the Samsung Universe audience. The time spent index for the Samsung Universe audience is benchmarked as 100. For example, if NBC has a Time Spent Index of 150, this means that the avg time spent per TV per day by the audience's NBC exposed TVs is 50% more than the time spent per TV per day by NBC exposed TVs in samsung universe during study period.

• Top TV Plus Networks Insights table: This table provides a list of insights about audience linear networks engagement across different metrics. Only linear networks with greater than 1 percen t of audience reached are shown in the table.

TV Plus Genre

• Top TV Plus Genres by Reach chart: This chart provides insight about the percent of audience reached across different TV Plus genres. This chart provides insights into the top 10 TV Plus genres that the audience watched during the specified study period. TV Plus genres are based on linear programs the audience watched.

The % of audience reached across different TV Plus genres value indicates the perccent of the audience who watched a specific TV Plus genre during the specified study period.

As an example, if the Comedy genre has a % of audience reached value of 25%, 25 percent of audiences watched TV Plus programs that were comedy programs during the specified study period.

• Top TV Plus Genres by Time Spent chart: This chart provides insight about the average number of minutes spent per Samsung Audience TV per day across different TV Plus genres. This chart provides insight into the top 10 TV Plus genres that the audience watched during the specified study period. TV Plus genres are based on linear programs the audience watched.

The Avg Mins Spent per TV per Day value indicates the average time the audience watched. If the Avg Mins Spent per TV per Day value during the study period is 20min, the average time spent per day is 20 minutes.

As an example, if the Comedy genre has a time spent per day as 20min among all TVs in audiences who watched TV Plus comedy programs in the specified study period, then the average time spent on a genre per day is 20 minutes.

• Top TV Plus Genres by Reach Index chart: This chart provides insight about how much more the general audience is reached on a TV Plus genre compared to the Samsung Universe audience during the specified study period. TV Plus genres are based on TV Plus programs the audience watched.

Reach index by genre is the statistical average of the genre's general audience reach compared with the Samsung Universe audience. The reach index for the Samsung Universe audience is benchmarked as 100.

As an example, if the comedy genre has an index of 150, the TVs in the general audience that received comedy genre programs are 50 percent more than all of the TVs in the Samsung Universe audience that received comedy genre programs in the specified study period.

• Top TV Plus Genres by Time Spent Index chart: This chart provides insight about how much more the general audience is spending time on a TV Plus genre compared to the Samsung Universe audience during the selected study period.

As an example, if the comedy genre has a Time Spent Index of 150, the average time spent per TV per day by the general audience watching comedy programs is 50 percent more than the time spent per TV per day by the Samsung Universe audience watching comedy genre programs during the specified study period.

• Top TVP Genres Insights table: This table provides a list of insights about the audience's TV Plus genre engagement across different metrics. Only TV Plus genres with greater than 1 percent of audience reached are shown in the table.