Website Pixel

Article summary

Did you find this summary helpful?

Thank you for your feedback

This option uses the pixel you implemented in a website to build audiences that can be used on non-cookie-based inventory.

See Segments (Pixels) to determine the segment type you want to use. Based on your selection, see Standard segment or Universal Segment to create and add a pixel to your website.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.

Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.

Use the Search Bar to filter the list based on the pixel ID or name.

ID: This column provides the identifying number associated with this pixel. Use this number to easily find your pixel in the list using the Search Bar.
Pixel Name: This column retrieves the name entered when creating the pixel.
Description: This column retrieves the description entered when creating the pixel. If you see N/A, this means that the Description field is blank.
State: This column indicates the status regarding the website pixel.
Active: This means that the pixel is currently capturing data and is receiving updates every day.
Archived: This means that the pixel is no longer active and that no further updates are provided.
Created At: This column indicates the date when the pixel was created.

Data Source: Samsung DSP allows users to tag their web pages with a standard segment pixel for attribution and measurement. Audience Builder allows users to build audiences for TVs that are exposed to the website pixel. This association between the cookie/Mobile IDs (where the pixel is triggered) and the Samsung TV is possible through the Samsung device graph. This data is collected as long as the website pixel is active in Samsung DSP.
Data Scope: The website pixel data in Audience Builder is limited to Samsung TV IDs that are associated with cookies/Mobile IDs where the pixel is triggered.
Data Calculation: The website pixel in Audience Builder identifies all the TV IDs which are associated with the website pixel at least once during the period of consideration.
Data Availability/delay: This website pixel segment in Audience Builder is currently available for all regions where the website pixel feature is available in Samsung DSP. This data is updated every 24 hrs currently. If this feature is not available in your Audience Builder, please reach out to your support team to enable it for your account.

Was this article helpful?

Table of contents