Off-the-Shelf (OTS) provides you the ability to use a collection of Samsung proprietary segments that you can combine for better targeting.
These segments include data on user behavior, interests, demographics, and more, allowing for more precise targeting of your audience.

With OTS, you can access this valuable data quickly and easily, without the need for complex data analysis or segmentation processes as this is handled by Samsung DSP's machine learning.

You can browse OTS categories and build audiences using the segments available to them in their region.
Samsung may periodically update the OTS catalog if new segments become available.

Build an audience using OTS segments

In the left pane, scroll down to the Samsung OTS section.
You can choose between adding OTS segments from different categories simultaneously using the All OTS option, or adding several segments under a specific category.

Add OTS segments from different categories

1. In the left page, select All OTS.
2. Click the OTS Categorydrop-down list and tick the checkbox(es) for the categories whose segments you want to use.
   
3. In the list, tick the checkbox(es) next to the segments you want to include, and click Add Segments in the lower right-hand corner to confirm.

Add OTS segments from a specific category

1. In the left pane, select one of the categories below All OTS.
2. In the list, tick the checkbox(es) next to the segments you want to include, and click Add Segments in the lower right-hand corner to confirm.

OTS FAQs