Smart Audiences simplifies the creation of highly targeted campaigns based on customer behavior and preferences data. This feature helps you to increase engagement, conversion rates, and, ultimately, revenue.

It improves your targeting efforts and optimizes your marketing strategy, as you can refine your messaging by being better aligned with customer needs and preferences.

Feature Availability

Create a Smart Audience

To create a smart Audience:

1. From the Audiences tab, click Audience Builder, select + New Audience, then click New Smart Audience.
   
2. Choose a Smart Audience to optimize your audience targeting efforts.
   

About Smart Audiences

Smart Audiences allow you to optimize targeting efforts to achieve business goals more effectively.

• Connected TV App New User Acquisition Smart Audience allows you to target new users who have not installed or engaged with an app, as well as a target by a TV model.
• Connected TV App Content Based Promotion Smart Audiences targets users based on their potential interest in a content title. It promotes a small set of titles, and optimizes for the number of incremental app opens, but targets users interested in the promoted content. This Smart Audience approach drives users to stream specific content available within an app and increase app engagement.
• Look-alike Audiences helps you find similar users for a provided seed audience to increase campaign reach. You can use Look-alike Audiences to engage new Samsung TV users who share similar characteristics with your existing customers or expand niche audiences based on Samsung proprietary data.
• Website Conversion Smart Audiences helps you identify more qualified audiences with a higher propensity to perform a website action. Using the power of machine learning to build audience intelligence, Website Conversion Smart Audiences help reduce campaign Cost per Action (CPA).