Video On Demand (VOD)

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This option enables targeting audiences based on their viewership of clips or on-demand videos and movies.

Feature Availability

Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.

Region	Country
North America	USA, CA

Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.

Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.

Viewership threshold: The minimum amount of time a viewer should watch the content for the metrics to be considered.
Samsung DSP will identify and account for TVs that have consumed content per viewing session (i.e., the time the TV is on) and not over the total duration set by the Study Period. This drop-down list includes values ranging from 1 minute to 60 minutes.

Use the Search Bar to filter the list based on the ID or name.

Data Scope: Video on demand (VOD) Content refers to movies that are available through various on-demand OTT services. Samsung ACR System has the capability to detect any content being played through the HDMI connection. Since VOD content can be played from any of HDMI connections such as gaming consoles, Chromecast, etc, the ACR System can detect this content and match it to VOD metadata. Additionally, movies being played on linear TV can be detected as VOD content.
Data Source: The source of the VOD data is the Linear program metadata provider Gracenote.
Data Calculation: A list of Smart TVs is generated based on their exposure to the specified Movie, viewership threshold within the selected study period, or rolling window. If a particular episode or season is not available in Audience Builder, it is most likely due to the metadata provider. If further investigation is required, please raise a support ticket.
Data Availability/delay: The VOD is updated only if there are any additions to the VOD movies from the metadata provider.

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