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    Set up a campaign
    • 18 Sep 2025
    • 1 Minute to read
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    Set up a campaign

    • Updated on 18 Sep 2025
    • 1 Minute to read
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    Article summary

    Samsung DSP simplifies the campaign creation process by providing a guided workflow ensuring only relevant settings are made available, while guaranteeing optimal performance and delivery.

    A campaign consists of one or more flights that contain the creative material viewers see on different media (TVs, mobile devices, etc.). See Set up a Flight for more information.

    Click on one of these tiles for more information about creating a Real-Time Bidding or Programmatic Guaranteed campaign type:

    Real-Time Bidding (RTB)
    Provides full customization over audience, targeting, inventory sources and other settings.
    Programmatic Guaranteed
    Associate your campaign with a Programmatic Guaranteed deal to serve your ads.
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