MMP Configuration with Adjust
- 15 Sep 2023
- 3 Minutes to read
- DarkLight
MMP Configuration with Adjust
- Updated on 15 Sep 2023
- 3 Minutes to read
- DarkLight
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This document helps you set up Samsung DSP as an integrated partner with this MMP.
The credit attribution process requires you to define the click/impression tracker within the MMP platform by using macros/parameters that will be interpreted by Samsung DSP. After adding the tracking link to the Creative, you need to create a conversion group to retrieve the postback data for generating reports.
Here are the types of campaigns this MMP can be used for:
- Mobile - Mobile: This campaign type focuses on mobile advertising, where the attributed event takes place within a mobile app.
- TV - TV: With this campaign type, you can leverage TV advertising, targeting attributed events within a TV app.
- TV - Mobile (Cross-Device): This campaign type allows you to run TV advertising campaigns across multiple devices, including TV apps, mobile apps, and web platforms.
Currently, Adjust does not offer support for TV-TV links that are automatically generated within their platform. To address this, we kindly ask you to create a TV-Mobile (Cross-Device) link and reach out to your Account Manager, also known as the Admin, for further guidance on the configuration process.
Set up in Adjust
Add Samsung DSP as a partner and enable in-app revenue, sessions and in-app events options by following the procedure described on this page.
Create a new tracker URL by following the procedure described in this section.
- Select Samsung DSP for the network.
Customize your click-based and impression-based attribution settings by following the recommendations described in this section.
After customization, click on Create, then copy your tracker URLs by clicking on the clipboard icon.
Do not change or add any additional parameters to the click-based or impression-based tracker links, as this can cause tracking and reporting issues. Simply copy the links as-is from the UI.
Adjust doesn’t require configuring app open events. These will be automatically tracked and reported back to Samsung DSP.
Examples of tracking links from Adjust
TV-Mobile (Cross-Device)
Impression
https://view.adjust.com/impression/appid123?campaign=__CAMPAIGN_ID__&adgroup=__FLIGHT_ID__&creative=__CREATIVE_ID__&ip_address=__IP__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
Click
https://app.adjust.com/appid123?campaign=__CAMPAIGN_ID__&adgroup=__FLIGHT_ID__&creative=__CREATIVE_ID__&ip_address=__IP__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
TV-TV
Impression
https://view.adjust.com/impression/appid123?campaign=__CAMPAIGN_ID__&creative=__CREATIVE_ID__&external_device_id=__DEVICE_UID__&ip_address=__IP__&s2s=1&adgroup=__FLIGHT_ID__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
Click
https://app.adjust.com/appid123?campaign=__CAMPAIGN_ID__&creative=__CREATIVE_ID__&external_device_id=__DEVICE_UID__&ip_address=__IP__&s2s=1&adgroup=__FLIGHT_ID__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
Mobile-Mobile
Impression
https://view.adjust.com/impression/appid123?campaign=__CAMPAIGN_ID__&adgroup=__FLIGHT_ID__&creative=__CREATIVE_ID__&ip_address=__IP__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&gps_adid_lower_sha1=__GAID_ID_SHA1__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
Click
https://app.adjust.com/appid123?campaign=__CAMPAIGN_ID__&adgroup=__FLIGHT_ID__&creative=__CREATIVE_ID__&ip_address=__IP__&campaign_id=__CAMPAIGN_ID__&creative_id=__CREATIVE_ID__&samsungdsp_spot_id=__SPOT_ID__&gps_adid_lower_sha1=__GAID_ID_SHA1__&samsungdsp_click_id=1&samsungdsp_flightid=__FLIGHT_ID__&samsungdsp_campaignid=__CAMPAIGN_ID__&samsungdsp_creativeid=__CREATIVE_ID__&samsungdsp_impression=__TXN_ID__&samsungdsp_impression_id=__SPOT_ID__&samsungdsp_bid_request_id=__BID_REQUEST_ID__&samsungdsp_creativegroupid=__CREATIVE_GROUP_ID__&samsungdsp_exchange_bid_request_id=__EXCHANGE_BID_REQUEST_ID__
Set up in Samsung DSP
- In the left menu, click on the Creative icon .
- In the Creative Listing page, you can create an Ad Server VAST URL creative by following this procedure, OR click on the Actions button (three dot) of the existing creative and select Edit to add the tracking URLs.
- Under the Vast URL Creative section, click on +Add to enable the fields.
- Paste the attribution links (i.e., Impression and Click tracker URLs) obtained from the MMP into the appropriate field.
Monitor Performance
To track the conversion data (i.e., attributed data) from the MMP, you need to:
- Create and attach a conversion group to the flight containing the creative with MMP tracking links for impression and clicks. See Conversion Group for more information.
- Create an Interactive Delivery report by adding the following dimensions and metrics. See Delivery for more details.
| Type | Name | Description |
|---|---|---|
| Dimension | Conversion Group | The name of the conversion group. |
| Dimension | Conversion Segment | When it comes to MMP conversions, this will be filled with the event names that are sent by the MMP. |
| Dimension | Conversion Type | This will display the event names as MMP_IN_APP, MMP_REVENUE, or MMP_INSTALL |
| Metric | Conv. Click Through | The number of click-through conversions. |
| Metric | Conv. View Through | The number of view-through conversions. |
| Metric | Conversions | The total number of conversions. This equals to the sum of the previous two metrics. |
| Metric | Conversions CTR | Click-through conversion rate. |
| Metric | Conversions VTR | View-through conversion rate. |
| Metric | Spend to Revenue Ratio | Advertiser Spend / Conversion Revenue, otherwise known as RoaS. |
These metrics are updated on an hourly basis within Samsung DSP, providing you with a nearly real-time perspective on the performance of your campaigns. This offers unique insights into campaign performance so that you can develop optimization strategies that align with your goals.
In addition to the standard campaign metrics and dimensions, you can calculate various other metrics, such as:
- The Cost Per Install (CPI) by dividing Advertiser Spend by Install Conversions.
- The Cost Per in-app event (sessions, video starts, etc.) by dividing Advertiser Spend by In-App Conversions.
- The Return On Ad Spend (ROAS) by measuring in-app revenue against advertiser spend, and conversion rates.
Furthermore, you can analyze these events in a highly detailed manner, breaking them down by campaign, creative, inventory source or type, TV-Plus channel, and more. This level of granularity allows for a deeper understanding of performance drivers and facilitates targeted optimizations.
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