Samsung DSP Campaign Groups feature provides improved capability to target your audiences by configuring limits on the frequency of ad impressions across multiple campaigns. With this feature, you can facilitate the coordination of multiple campaigns, by applying frequency limits for impressions at the group level with a simplified setup of multiple campaigns as a unit rather than having to configure the limits for each campaign individually. The Campaign Groups feature is ideal for:

• Applying frequency cap across a group of campaigns to manage the exposure of users (IP/devices).
• Grouping multiple campaigns as a unit for management and reporting purposes.

Access

1. In the left panel, click on Campaigns.
2. On the Campaign Listing page, click on the Campaign Groups tab.
   

Interact with buttons

• CSV: This allows you to download a specific campaign group in a CSV file format.
• Batch Actions: Tick at least two checkboxes to enable this button. This button allows you to archive/restore multiple campaign groups.

• + New Campaign: This allows you to create and set up a new campaign. See Set up a Campaign for more details.
• +New Campaign Group: This allows you to create and set up a new campaign group. See the following section for more details.

Create a campaign group

1. From the navigation menu, select Campaigns .
2. On the campaigns screen, click on +New Campaign Group button.
3. On the Campaign Group form, enter the following details.
   

• Name: Enter a name for the Campaign Group.
• Advertiser: Select an advertiser from the list or enter an advertiser name.
• External label: An optional label can be applied to the campaign group.

Add a frequency cap

From a Campaign Group, you have the possibility to add a frequency cap at the Advertiser or Campaign group level.

• See Campaign Group Frequency Cap to learn how to add a frequency cap.
• See Frequency cap for more information about this feature.

Add and remove campaigns from a campaign group

Campaigns can be added or removed when creating a new campaign group or by accessing the Campaign Group edit page.

The available campaigns under the buyer will be displayed under the Assign Campaigns section. To include a campaign, click on the checkmark icon .

To remove a campaign from the campaign group, click on the included campaign (with green checkmark) that you wish to exclude.