The Campaign Listing page allows you to manage campaigns and provides an overview of high-level information on all campaigns including progress towards spending, budget pacing, impressions, and more.

• In the left panel, click on Campaigns .

Interacting with buttons

• Batch Actions: This button gathers the following options:
  • Table Data (CSV): This allows you to download the information of all campaigns in a CSV file format.
  • Campaign Config (XLSX): This allows you to download the campaign configuration information in a XLSX file format.
  • Change Status: Tick at least two checkboxes to enable this button. This button allows you to set one or multiple campaigns to Active or Archive.
• Column picker: This button allows you to reveal or hide columns.
• + New Campaign: This allows you to create and set up a new campaign. See Set up a Campaign for more details.
• + New Campaign Group: This allows you to create and set up a new campaign group. See Campaign Groups for more details.

Description of the columns

Use the Actions button

The Three Dots button allows you to perform the following:

• New Flight: This will direct you to the creation of a flight. See Set up a Flight for more details.
• Show: This will direct you to theCampaign Show page. See Exploring the Campaign Show page for more details.
• Edit: This will bring you to theEdit page, where you can bring some adjustments to the campaign. See Set up a Campaign for more details.
• Follow: This allows you to follow a campaign. Afterward, you can filter and display only the campaigns for which you are interested instead of all campaigns. See Follow a Campaign for more details.
• Duplicate: This will create a new campaign with the same options selected as this campaign. This will also duplicate the flights. You can always remove certain flights from being duplicated during the duplication process.
• Reports
  • Bid Activity: This will bring you to the interactive bid activity report page, filtered on this campaign
  • Delivery: This will bring you to the interactive delivery report page, filtered on this campaign
  • Channel: This will bring you to the interactive channel report page, filtered on this campaign
  • Real-time reports
  • Bid Activity: This will bring you to the real-time bid activity report page, filtered on this campaign
  • Delivery: This will bring you to the real-time delivery report page, filtered on this campaign
• Archive: This will archive this campaign and remove it from the list of active campaigns. Only available for the non-archived campaign.
• Restore: This will un-archive this campaign and remove it from the list of archived campaigns. Only available for the archived campaign.

Drifts

Drifts are calculations to help you compare if what Samsung DSP has delivered complies with your campaign setup.

These forecasts are executed based on theCampaign Start Date,End Date, andObjective.

Available at the Campaign and Flight Listing pages, where you can specify a budget, impressions, clicks, conversions, or advertiser spend.

Campaign Listing Page	Flight Listing Page
Display by default: Hover over the progress bars for more details:	Display by default: Hover over the progress bars for more details:

Calculations

The Drift percentage is calculated by taking into account the duration of the flights/campaigns (i.e. the number of hours between the start date and the end date) and the objectives (budget, impressions, clicks, conversions, or advertiser spend). From these two elements, an expected objective is calculated.

For example, if you have an objective budget of $600 to be spent in 5 days (5X24 hours = 120 hours), the expected budget to be spent per hour would be $5.00 (600/120).

If you take a look at theDrift after the first 3 hours of delivery, the expected budget to be spent would then be $15.00.

TheDrift will consider the latest delivery data available (so up to the last 2 hours) and compare it to the expected objective for that time frame.

The expected hourly objective is not updated if the campaign or flight has been under or over-delivering. It is only updated if one of these settings are updated: Start Date, End Date, Day Parting, and/or the objective.

For example, if your campaign’s expected hourly spend is $5.00, but the first 2 hours, it only spent $2.00 per hour, the drift will still consider that $5.00 is the hourly goal, but it will need to spend $11.00 in the next hour to catch up to the expected delivery of $15.00 for the first 3 hours and have a drift of 0%.

Formulas

Drift can be calculated so that the result can be presented both as a percentage or as an integer value.

The following section is written as a math formula: / means divided by, * means multiplied by.

Formulas for drift percentage

• Budget: ( (Buyer Spend / Budget) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
• Impressions: ( (Impressions / Impressions Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
• Clicks: ( (Clicks / Clicks Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
• Conversions: ( (Conversions / Conversions Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100
• Advertiser Spend: ( (Advertiser Spend / Advertiser Spend Goal) - ( (Current Time - Start Time) / (End Time - Start Time) ) ) * 100

Formulas for drift value

• Budget: Current Buyer Spend - Expected Buyer Spend at this time
• Impressions: Delivered Impressions - Expected Impressions at this time
• Clicks: Delivered Clicks - Expected Clicks at this time
• Conversions: Tracked Conversions - Expected Conversions at this time
• Advertiser Spend: Current Advertiser Spend - Expected Advertiser Spend at this time

Interpretations

A positive spend drift means you are spending more than expected.

A negative spend drift means you are spending less than expected. For example, if your campaign expected hourly spend is $5.00, and for the first 2 hours, it only spent $2.00 per hour, the drift will be negative (-1.00%).

See Troubleshooting to solve these situations.