The Buyer role within Samsung DSP empowers users to purchase digital ad space or impressions from publishers or ad networks in order to effectively deliver their ads to a specific audience.

Specifically, Buyers can:

• Define their target audience. See Audiences for more information.
• Manage and optimize their campaigns and flights. See Campaigns & Flights for more information.
• Import deals to expand their audience reach by connecting with a variety of exchanges and publishers. See Marketplace for more information.
• Analyze data and performance metrics using reports to ensure the highest return on investment for their campaigns. See Reporting & Insights for more information.
• Import lists to target their audience based on factors such as the application they use, their location, and their IP address, etc. See Data for more information.

Unlike other user roles, buyers enjoy unrestricted access to all Samsung DSP features.