The role of the Planner involves supervising the progress of a campaign to ensure that the advertiser's campaign objectives are met.

The Planner is responsible for verifying that all campaign configuration parameters, such as schedule, state, budget, and others, are correctly set.

In order to guarantee the success of the campaign and achieve optimal delivery performance, the Planner closely monitors the campaigns and promptly contacts the Platform Specialist if any optimization is required or abnormality is detected based on the campaign's metrics.

This proactive approach ensures that the campaign is continuously optimized to meet its goals.

Planner Actions

Here is a list of the actions Planners can perform in Samsung DSP:

1. Ability to access the Campaigns listing page, where they can use the following features from the Actions button:
   

   • Access to the Campaign Show page, which provides Campaign Metrics and the list of associated Flights. See Exploring the Campaign Show page for more information.
   • Ability to Follow campaigns. Following the campaigns is a good way of keeping abreast of their health. See Follow a Campaign for more information.
   • Access to the Bid Activity and Delivery reports. See Bid Activity and Delivery for more information.

2. Ability to access the Campaign Groups listing page, where they use access the following features from the Actions button:
   

   • Ability to Follow campaign groups. Following a campaign group will automatically follow the associated campaigns. See Follow a Campaign for more information.
   • Access to the Delivery reports. See Delivery for more information.

3. Ability to access the Flight listing section, where they can use the following features from the Actions button:
   

   • Flight History where they can check campaign/flight configuration details/update logs. See Flight History for more information.
   • Access to the Bid Activity and Delivery reports. See Bid Activity and Delivery for more information.

4. Ability to access the Flight Configuration when clicking on the flight name from the Flight Listing section. See Flight Setup for more information about the tabs that assist in defining the flight.

5. Ability to access the Creatives and Creative Groups listing pages, where they can check creative updates through the Details page. See Viewing Creative Details for more information.

6. Ability to access the Deals listing page, where they can use the following features:

   • Compare Deals where they can analyze which deal is the best fit for a campaign/flight. This option is accessible through the Batch Actions button. See Compare Deals section in Marketplace for more information.
   • Access to the Bid Activity and Delivery reports from the Actions button. See Bid Activity and Delivery for more information.

7. Ability to access the Setup section. See Setup for more information.

8. Ability to access the Data section. See Data for more information.