The Observer role provides users with the ability to access key data related to buyer accounts such as delivery reports, campaign metrics and creative details.
This information is essential for teams seeking to stay updated on the progress of various campaigns.
The role is particularly valuable for teams tasked with monitoring and reporting, as it enables the creation of detailed reports.
By granting individuals read-only access, agencies can achieve several benefits:

• Streamline operations and ensure all team members have the necessary information to make well-informed decisions.
• Enhance transparency in the collaboration process.
• Prevent the granting of unnecessary editing rights, thereby reducing the risk of compromising campaign integrity.

Overall, the Observer plays a crucial role in facilitating efficient and secure campaign management, making it indispensable for organizations looking to optimize their operations.

Observer Actions

Here is a list of the actions Observers can perform in Samsung DSP:

1. Ability to access the Creatives and Creative Groups listing pages, where they can use the following features from the Actions button:

   • Access to the Details page where you can find some basic information about the creative, the history of changes and in which campaign(s), flight(s), and creative group(s) this creative is attached to.
   • Access to the Share Public Url: This option generates a public URL that can be shared without requiring any credentials and can be used as such for preview purposes. The link generated will expire after 7 days.
   • Access to the Delivery reports. See Delivery for more information.

2. Ability to access the Campaigns listing page, where they can use the following features from the Actions button:

   • Access to the Campaign Show page, which provides Campaign Metrics and the list of associated Flights. See Exploring the Campaign Show page for more information.
   • Ability to Follow campaigns. Following the campaigns is a good way of keeping abreast of their health. See Follow a Campaign for more information.
   • Access to the Bid Activity and Delivery reports. See Bid Activity and Delivery for more information.

3. Ability to access the Campaign Groups listing page, where they use access the following features from the Actions button:

   • Ability to Follow campaign groups. Following a campaign group will automatically follow the associated campaigns. See Follow a Campaign for more information.
   • Access to the Delivery reports. See Delivery for more information.

4. Ability to access the Deals Details from the Deals listing page by clicking on the arrow next to the deal’s name. See Marketplace for more information. Additionally, they can access the following feature from the Actions button:

   • Access to the Delivery report from the Actions button. See Delivery for more information.

5. Ability to access the Reports. See Reporting & Insights for more information.