Overview

The Linear tab provides insights about audience engagement across different linear networks, programs and genres.

It summarizes this information in three sections. Learn about how to interpret each section below:

• Network
• Program
• Genre

Network

• Top Linear Networks by Reach chart: This chart provides insight into the Top 10 linear networks that the audience watched during the study period selected. % of the audience reached across different linear networks indicates the percent of audiences who watched linear network content during the study period. For example, if NBC has a % of audience reached value of 25%, it indicates 25 percent of the audience watched NBC during the study period.

• Top Linear Networks by Time Spent chart: This chart provides insight into the Top 10 linear networks where the audience spent time during the study period selected. Avg Mins Spent per TV Day by network indicates the average time the audience watched linear network content in a day during the study period. For example, if NBC has an average time spent per day (min) of 20 minutes, among all TVs in the audience who watched NBC in the study period, the average time spent per day is 20 minutes.

• Top Linear Networks by Reach Index chart: This chart provides insight into the Top 10 linear networks reached by the audience compared to the Samsung Universe audience during the study period selected. The reach index by the network is the statistical average of the network audience reach compared with the Samsung Universe audience. The reach index for the Samsung Universe audience is benchmarked as 100. For example, if the National Broadcasting Cooperation (NBC) has an Index of 150, this means that the TVs in the audience who watched NBC is 50 percent more than all the TVs in the Samsung Universe who watched NBC during the study period.

• Top Linear Networks by Time Spent Index chart: This chart provides insight into the Top 10 Linear networks where the audience spent time using the Time Spent Index value . The Time Spent Index by network value is the statistical average of the audience network time spent per TV per day compared with the Samsung Universe audience. The time spent index for the Samsung Universe audience is benchmarked as 100. For example, if the National Broadcasting Cooperation (NBC) has a Time Spent Index value of 150, the average time spent per TV per day value of the audience's NBC exposed TVs is 50 percent more than the time spent per TV per day by NBC exposed TVs in the Samsung Universe audience during the study period.

• Top Linear Network Insights table: This table provides insight about the audience's linear networks engagement across different metrics. Only linear networks with greater than 1 percent of audience reached are in the table. The metrics are:

• % of Audience Reached

• Time Spend (Mins) Per TV Per Day

• Reach Index

• Time Spent Inde

Program

• Top Linear Programs by Reach chart: This chart provides insight into the Top 10 linear programs (for example, NFL Football and Friends) the audience watched during the study period selected. Linear programs are aggregated into series. For example, all NFL games are aggregated to series NFL football across networks. The % of audience reached across different linear programs indicates the percent of audiences who watched linear programs during the study period. For example, if NFL Football has % of reach of 25, it indicates 25 percent of the audience watched NFL Football during the study period.

• Top Linear Programs by Time Spent chart: This chart provides insight into the Top 10 Linear programs (for example, NFL Football and Friends) the audience spent time with during the study period selected. Linear programs are aggregated into a series. For example, all NFL games are aggregated into an NFL football series across networks. Avg Time Spent per Day (in minutes) indicates the average time the audience watched linear programs in a day during the study period. For example, if NFL Football has an Average Time Spent per Day value as 20 minutes among all TVs in the audience who watched NFL Football in the study period, the average time spent per day for NFL Football is 20 minutes.

• Top Linear Programs by Reach Index chart: This chart provides insight into the Top 10 Linear programs like NFL Football, Friends the audience watched compared to samsung universe during the study period selected .Linear programs are aggregated to series. Ex: all NFL games are aggregated to series NFL football across networks. The reach index by linear program is the statistical average of the program's audience reach compared with the Samsung universe. The reach index for Samsung universe is benchmarked as 100. For example, if NFL Football is given an Index of 150, this means that the TVs in the audience who watched NFL Football is 50% more than all the TVs in the Samsung universe who watched NFL Football in the study period.

• Top Linear Programs by Time Spent Index chart: This chart provides insight into the Top 10 Linear programs Insights on the Linear programs like NFL Football, Friends the audience spent time compared to samsung universe during the study period selected .Linear programs are aggregated into series. Ex: all NFL games are aggregated to series NFL football across networks. The time spent index by the linear program is the statistical average of the audience's linear program time spent per TV per day compared with the Samsung universe. The time spent index for Samsung universe is benchmarked as 100. For example, if NFL Football has a Time Spent Index of 150, this means that the average time spent per TV per day by the audience watching NFL Football is 50 percent more than the time spent per TV per day by Samsung universe watching NFL Football during the study period.

• Top Linear Programs Insights table This table provides a list of insight about the audience's linear program engagement across different metrics. Only linear program with greater than 1 percent of audience reached are shown in the table. The metrics are:

• % of Audience Reached

• Time Spend (Mins) Per TV Per Day

• Reach Index

• Time Spent Index

Genre

• Top Linear Genres by Reach chart: This chart provides insight into the Top 10 Linear genres that the audience watched during the study period selected. Linear genres are based on linear programs the audience watches. The % of audience reached across different linear genres indicates the percentage of audiences who watched genre during the study period. For example, if the Comedy genre has % of reach is 25%, it indicates 25% of the audiences watched linear programs whose genre is comedy during the study period.

• Top Linear Genres by Time Spent chart: This chart provides insight into time spent by the Top 10 Linear genres that the audience watched during the study period selected. Linear genres are based on linear programs the audience watched. Avg Mins Spent per TV per Day (in minutes) by linear genre indicates the average time the audience watched a specific linear genre in a day during the study period. For example, if the Comedy genre has an Avg Mins Spent per TV per Day (in minutes) for the comedy genre as 20, the average time spent per day is 20 minutes.

• Top Linear Genres by Reach Index chart: This chart provides insight into the Top 10 linear genres the audience watched compared to the Samsung Universe during the study period selected. Linear genres are based on linear programs the audience watches. Reach index by genre is the statistical average of the genre's audience reach compared with the Samsung universe. The reach index for the Samsung Universe audience is benchmarked as 100. For example, if the Musical Comedy genre is given an Index of 150. In that case, the TVs in the audience who watched comedy genre programs are 50 percent more than all the TVs in the Samsung Universe who watched comedy genre programs in the study period.

• Top Linear Genres by Time Spent Index chart: This chart provides insight into the Top 10 linear genres where the audience spent time compared to the Samsung Universe during the study period selected. Linear genres are based on linear programs the audience watches. The Time Spent Index by linear genre is the statistical average of the audience genre's time spent per TV per day compared with the Samsung Universe audience. The time spent index for the Samsung Universe audience is benchmarked as 100. For example, if the Musical Comedy genre has a Time Spent Index of 150, the average time spent per TV per day by the audience watching Musical Comedy genre programs is 50 percent more than the time spent per TV per day by the Samsung Universe audience watching Musical Comedy genre programs during the study period.

• Top Linear Genres Insights table: This table provides a list of insights about the audience linear genre engagement across different metrics. Only linear genres that is greater than 1 percent of the audience reached are shown in the table. The metrics are:

• % of Audience Reached

• Time Spend (Mins) Per TV Per Day

• Reach Index

• Time Spent Index