Linear Ads
- 28 Sep 2023
- 2 Minutes to read
- DarkLight
Linear Ads
- Updated on 28 Sep 2023
- 2 Minutes to read
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback
This option enables adding segments based on their viewership of ads between programs on Linear TV.
Segments can be defined based on viewership of ads for a specific brand or even as granular as the actual creatives, and can include study periods going as far back as 16 months.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
Audience Details
Advertiser: Enter an advertiser’s name.
- Brand:Enter a brand name.
The Brand refers to a sub-component or product of an advertiser. For instance a car company (BMW) would be the advertiser and the car models (i.e Series in the case of BMW) would be considered as the brand.
- Content:Select the content based on Advertiser, brand, Segment Name, date it first aired, date it last aired.
Data details
- Data Source: The information about Linear Ads captured by the Samsung ACR system is provided by our Ads Metadata partners:
- US, CA: Numerator (Kantar Group)
- ROW (EU5, BR,MX,AU): Ebiquity (Nielsen)
The Ads metadata partners provide Linear Ad metadata such as Brand, Advertiser, Name of Ad, Description, and Time of airing.
- Data Scope: Numerators detect the fingerprints of Linear ads through the video-based Pattern Recognition (PR) technology to monitor TV airplay across all stations. The provider currently captures ads metadata on 7 major National Networks, 150 Major Cable Networks, 450 Local Market Televisions, Major Syndication Televisions and provides Samsung Ads with the Ad fingerprints and metadata on a daily basis.
- Data Calculation: A list of Smart TVs is generated based on their exposure to ads by the specified Advertiser, Brand, and Content within the selected study period or rolling window. If a particular ad is not available in Audience Builder, it is most likely due to the metadata provider. If further investigation is required, please raise a support ticket.
- Data Availability/delay: Linear Ad Data delay of 48-72 hours from its airing until it is available in Audience Builder. Once the Ads are aired on the TVs, the Ad metadata provider uploads the Ad fingerprint (if it is a new ad) after 24-36 hours and it takes an additional 24-36 hours before it can be accessed in Audience Builder to define audience segments.
Was this article helpful?
