Cast
- 28 Sep 2023
- 2 Minutes to read
- DarkLight
Cast
- Updated on 28 Sep 2023
- 2 Minutes to read
- DarkLight
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This option enables targeting of audiences based on viewership of specific linear programs according to Credit and Genre.
This option enables leveraging of metadata associated with the linear content to build audiences and target them in Campaigns.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
- Viewership threshold: The minimum amount of time a viewer should watch the content for the metrics to be considered.
Samsung DSP will identify and account for TVs that have consumed content per viewing session (i.e., the time the TV is on) and not over the total duration set by the Study Period. This drop-down list includes values ranging from 1 minute to 60 minutes.
Audience Details
At least one value in either the Genre or Credit fields must be non-empty. Note that multiple values within a given field (Genre, Credit) have an “or” relationship between them, while the fields have an “and” relationship between them.
- Genre: The genre of the Linear program or VOD movie as identified by the metadata provided by Gracenote.
- Credit: Credit refers to the actors/actresses/directors associated with a program or movie as per metadata provided by Gracenote.
Data details
- Data Source: This data is provided by Samsung ACR’s metadata provider, Gracenote. Data related to Genre, Credit, is provided to Samsung Ads at a show/program/movie level.
- Data Scope: Cast Data (Genre, Credit) is only available for Linear Program and VOD data.
- Data Calculation: A list of Smart TVs that match the specified criteria for the study period or rolling window, and a combination of Genre and Credit and the viewership threshold.
- Data Availability/delay: The cast metadata like genre, credit is refreshed on a daily basis. The exposures to the genre/credit for this show/program/movie will be available for targeting 24 hours after the program/movie is aired.
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