The Connected Devices targeting solution allows you to identify devices connected to Samsung TVs, so you can build campaign strategies focused on audiences who use those devices during a certain study period.
Users can browse and target by device types, device brands, and specific products independently or in concert.
Selecting device types or brands narrows the available search results for the device product drop-down. Enhance operational performance of each feature by applying a study period or rolling window.
Connected Devices audience segments allow you to:
- Quantify connected device usage across a spectrum of similar devices.
- Create a segment that targets all devices of the same type (e.g., all Google Chromecast streaming devices) during a static study period.
- Define a segment based on device type usage for subsequent inclusion or exclusion targeting, then target anyone who has NOT used that device type in a rolling window time frame, for example.
You will need to add Connected Devices to an audience. If you have not created an audience yet, see Audiences for more information.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH |
| Oceania | AU, NZ |
| North America | USA, CA |
| South America | BR, MX |
Configure a Connected Device Audience Segment
- In the Navigation Bar, click Connected Devices.
- Choose a Study Period or a Rolling Window timeframe and click Apply.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days, 6 months, last year) or custom ranges. Enter the date range for the study period and click on Apply.
OR
- Rolling Window: The Rolling window enables the creation of audiences based on a continuously refreshed dataset with respect to the current date, e.g., last 7 days, last 30 days, etc. The rolling window period can be up to a year, defined either in days (1-365) or weeks (1-52), and requires an end date. For the end date, any day between the current date and up to a year ahead may be selected.
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days, 6 months, last year) or custom ranges. Enter the date range for the study period and click on Apply.
Audience Details
Select devices from the drop-down menus provided to customize your audience segments.
Connected Device Types
- Select at least one Device Type. Enter text in the search box or select options from the drop-down menu.
- Click Add Segments when finished.
There is no limit to the number of devices you can add.
Device Type Options
| Device Types | Description |
|---|---|
| Camcorder | |
| Blu-Ray Player | |
| DVD Player | |
| HDMI Switch/Converter/Scaler | Allows television users to expand the number of HDMIs they can use if they exceed built-in HDMI ports. |
| AV Receiver | AV receivers amplify sound, enable HDMI switching, and allow for playback and sound/video. |
| Camera | |
| Cell Phone | |
| Media Streamer | This category covers devices such as Chromecast, Apple TV, and Firestick. |
| Set-Top-Box | This is traditionally known as a television box and often comes from cable providers. |
| Network Media Player | A media player plays the file from its source location. |
| PC/Laptop | |
| Game Console | |
| Tablet |
Vendors
The vendor with which the device type is associated.
Products
Specific products offered by a vendor.
