Campaign Exposure
- 28 Sep 2023
- 2 Minutes to read
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Campaign Exposure
- Updated on 28 Sep 2023
- 2 Minutes to read
- DarkLight
Article summary
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This option is useful for retargeting or suppressing audience segments based on their prior exposure to ad impressions.
An audience based on campaign exposure is built by leveraging historical data from campaigns that have been run on the Samsung DSP platform.
This data encompasses events such as click, impression, video start, video complete and can be further filtered based on the frequencies of these events.
The exposure is measured within the context of a static study period and enables the targeting of users based on their prior engagement with an advertiser’s campaigns and creatives.
The output will be an audience segment consisting of a list of TV IDs that match the defined criteria of events as per their respective thresholds.
Feature Availability
Some features are not supported yet in every region. Use this table to see if you have access to this feature based on your location.
| Region | Country |
|---|---|
| Asia | ID, IN, KR |
| Europe | GB, FR, DE, IT, ES, AT, CH, BE, BG, HR, CY, CZ, DK, EE, FI, GR, HU, IE, LV, LT, LU, MT, NL, PL, PT, RO, SK, SI, SE |
| Oceania | AU, ID, MY, NZ, PH, SG, TH, VN |
| North America | USA, CA |
| South America | BR, MX |
- Study Period: Samsung DSP enables you to build audiences based on a static study period, with pre-defined date ranges (7 days, 30 days, 90 days) or custom ranges. Enter the date range for the study period and click on Apply.
- Advertiser: Select an advertiser from the dropdown list.
- Event: Select the interaction/condition involved in the campaign exposure.
- Select from the type of comparison: Exactly, Between, Less Than, More Than.
- Enter an appropriate value(s) in the text field. This will be an integer value for the selected event type.
Audience Details
Use the Search Bar to filter the list based on the ID or name.
Data details
- Data Source: Campaign Exposure data is sourced from campaigns that are run on the Samsung DSP platform.
- Data Scope: This data covers all the campaigns targeting Samsung's Owned and Operated Inventory as well as third-party inventory. Audience Builder only provides the ability to build TV (PSID)-based audiences that belong to the Samsung universe.
- Data Calculation: A list of Smart TVs that match the specified criteria for the study period, campaign event(s), and their respective frequencies. The list is updated on a regular basis based on whether or not it is associated with a campaign.
- Data availability/delay: Campaign exposure data is available with a delay of 24 hours from the campaign delivery.
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