Perform basic steps

CTV App New User Acquisition Smart Audiences are intended for attracting new users with a generic brand message.

New customer acquisition provides a method of seamlessly attracting first-time viewers by configuring Samsung Ads campaigns in a way that maximizes new customer yield. You can customize the campaign either to bid higher for new customers or bid only for new customers.

The following steps begin the process of new customer acquisition.

1. In the Country list, select the country for which you want to apply.
2. Select the Connected TV App New User Acquisition use case.

2. Provide an Audience Name.
   
3. Click + Add to select an app to optimize for your audience.
   
4. Enter the name of your app, or External ID number, in the search field. Select the app in the list and click Add App. The app you select here will appear in the Filters section.