Use a Conversion Group to create a Smart Audience

You can use a Conversion Group to create the Smart Audience. A Conversion Group defines how the Samsung DSP interprets data received from a segment implemented on a website.

More specifically, a Conversion Group is an action that is recorded when a user engages an ad and performs a task that provides value, for example, clicking a link or purchasing a product. Typically, a counting method and timeframe are used to verify the conversion is legitimate. You can use a segment included in a Conversion Group to track actions taken by customers.

The following steps detail how to configure a Conversion Group to help attract new customers.

1. To use a Conversion Group to help define the Smart Audience, click the +Add button in the Conversion Group field to display the Conversion Group list. The Conversion Group list displays. Conversion Group selection is optional.

2. Click a Conversion Group to use as a method to create your new Smart Audience.
3. Click Add Conversion Group. The Conversion Group displays in the Conversion Group text box and the Event Name field displays.
4. In the Event field, click the +Event button. The Event text box displays.
5. Provide an event name.