Perform basic steps
A Content Based Partner Smart Audience allows you to optimize targeting efforts to achieve business goals more effectively. This campaign allows you to promote specific content, or genre of content, on a Connected TV (CTV) app.
It drives users to stream specific content available within an app and increase app engagement. You can promote a single title or a very small set of titles to target those who are likely to be interested in promotional content.
| Region | Country |
|---|---|
| North America | USA, Canada |
| European Union | United Kingdom, France, Germany, Italy, Spain |
The following procedure outlines a summary of tasks.
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Select the Connected TV App Content Based Promotion use case.
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Provide an Audience Name.
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Click +Add in the App Name field to add app names to your audience. The Select Your App list displays.
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Enter the name of your app, or External ID number, in the search field. Select the app in the list and click Add App.
Some apps appear as duplicates; in these cases, create a Standard Audience for each listing while making note of the App ID that has the most users, then select that instance in the Smart Audience feature.
- Enter Target Content Type.
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