Configure Target Type from existing content

To create a Connected TV App Content Based Promotion Smart Audience, select a target type.

A target type defines the parameters that Samsung DSP requires to deliver your ads. This can be based on the platforms (web, application) or the inventory from which the audience to target should be selected.

Targeting is a type of Internet advertising that delivers promotional messages to a customer according to their specific traits, interests, and preferences. Brands get this information by tracking consumer profiles and activity on the Internet.

You can select a target type based on existing content.

The following procedure details how to configure a target type based on existing content.

1. Select the Existing Content radio button.
2. Click + Add.
   
3. Enter a keyword of a TV show in the Search field and press Enter.
   You can use the filter options to narrow your results. Note that only one content item can be selected.

Content Type

Language Title

Genre
The Genre option presents a list of Movie and Series titles. Use the scroll bar to reveal all options. Your choices will appear in the search bar.

OR

Enter an Existing Content title in the search field. Select the title in the list and click Add Content. Your selection appears in the Existing Content window.