Overview

Audience Insights provides you with insights about who your audiences are and what portions of the Samsung TV ecosystem they are engaging with. Use these insights to build data driven audiences and media plans for activation on the Samsung DSP.

Features

Audience Insights:

• Provides insights for each audience from sources including Audience Builder, advertiser 1P data (Data Management Platform 1P) and select 3P data providers including Experian, Epsilon, AxiCom and Polk.
• Generates interactive charts and tables to help you visualize and interpret the insights data. Charts provide individual measurements of behaviors. Tables provide a summary of each set of charts.
• Captures a complete profile of your audience across the following dimensions:
  • Linear TV: Provides insights about audience engagement across different linear networks, programs and genres.
  • Streaming TV: Provides insights about audience engagement across streaming app types, categories, TVP networks and genres.
  • Gaming: Provides insights about audience engagement across gaming consoles, publishers, titles and genres.
  • Cross channel: Provides insights about audience engagement across linear, streaming and gaming.
  • Demographics: Provides insights across demographic attributes. These vary based on region. Read more about demographic data availability in the interpret your report section.

Get started creating an audience insight report by following the instructions in the Create an audience insight report article.

Feature availability by region

Audience Insights is currently available in the following countries:

• Canada
• France
• Germany
• Italy
• Spain
• UK
• US